PITTSBURGH–(BUSINESS WIRE)–Model Holdings, LLC, a holding firm targeted on buying DTC e-commerce firms within the areas of well being and wellness, sports activities diet, magnificence and useful meals, amongst different classes, introduced immediately the acquisition of Wholesome Skoop, a progress model within the Plant-Primarily based Protein Powder market, from the Seurat Funding Group. This represents the third acquisition for the Firm, which is backed by Kidd & Firm, LLC (“KCO”) and T-street Capital, LLC (“T-street”).
Wholesome Skoop, based a bunch of mates led by Dr. James Rouse, a well known medical skilled and persona in Boulder, Colorado, is an organization whose mission is to make nice tasting plant-based merchandise a easy, straightforward selection, to be able to assist individuals stay a wholesome way of life on daily basis.
The primary acquisition, Dr. Emil Vitamin, a number one supplier of a portfolio of well being and wellness dietary supplements in addition to sports activities diet merchandise for each the fanatic athlete and on a regular basis client backed by the scientific background of Dr. Emil Hodzovic, was accomplished in June, 2020.
Subsequently, the second acquisition, Easy Botanics, was accomplished in March, 2021.
Model Holdings will associate with Dr. James to launch a brand new presence for the model immediately at www.HealthySkoop.com with an assortment of Breakfast Protein Powders – plant-based proteins paired with prebiotics, probiotics, and quite a few nutritional vitamins and minerals – in addition to their highly regarded Each day Proteins.
“Because the world begins to open again up and our clients’ busy life begin up once more, offering them a straightforward solution to get their each day requirement of plant-based protein, nutritional vitamins and minerals is a precedence, and we’re thrilled with the flexibility to steer the long run progress of an organization with merchandise as sturdy as Wholesome Skoop,” stated Jeffrey R. Hennion, Chairman & CEO of Model Holdings. “We’re excited to now be partnering with Dr. James to speed up the expansion of Wholesome Skoop to its legions of followers throughout the U.S.”
Dr. James Rouse, one of many unique Founders of Wholesome Skoop commented, “I’m past excited to have this partnership with Model Holdings. Wholesome Skoop started in my kitchen as a solution to serve my sufferers and now has grown far past what I ever anticipated.” Dr. Rouse continued, “Our dedication to high quality, style and expertise has all the time been the inspiration of our model, and this relationship with Model Holdings will insure that we are going to have the consideration to proceed to serve our passionate Wholesome Skoop neighborhood.”
“Now we have all the time been extraordinarily pleased with the standard of the Wholesome Skoop product line,” stated Adam Greenberger, Managing Accomplice of Seurat Capital, “and we stay up for the brilliant way forward for the model and the continued progress of the corporate that Jeff and the Model Holdings crew will carry.”
Gerry DeBiasi, a Accomplice at KCO, commented, “We see Wholesome Skoop as a powerful model with wonderful merchandise, which is able to function sturdy leverage factors as we glance to construct advertising and distribution.”
Dale Cheney, Managing Accomplice at T-street, added, “With this third acquisition within the Model Holdings portfolio in lower than a 12 months from the formation of the corporate, we’re excited for the long run each because of the particular person energy of those manufacturers in addition to the economies of scale of mixing beneath the Model Holdings umbrella.”
About Model Holdings
Model Holdings, LLC, a holding firm targeted on buying DTC e-commerce firms within the areas of well being and wellness, sports activities diet, magnificence and useful meals, and different classes is backed by Kidd & Co and T-street Capital. Headquartered in Pittsburgh, PA, Model Holdings operates two e-Commerce manufacturers: Dr. Emil Vitamin and Easy Botanics.
Dr. Emil Vitamin is a number one supplier of a portfolio of well being and wellness dietary supplements in addition to sports activities diet merchandise for each the fanatic athlete and on a regular basis client backed by the scientific background of Dr. Emil Hodzovic and has amassed a loyal following by leveraging the model’s science-backed strategy to dietary dietary supplements.
Easy Botanics, based by Kimberly Crupi Dobbins, is an organization based mostly on the idea that scrumptious and good-for-you treats needn’t be difficult. This ardour fueled the need to create clear vitality made of easy, unprocessed substances. At present, Easy Botanics executes that imaginative and prescient within the type of each natural, botanic teas and natural bars.
About Kidd & Firm
Kidd & Firm, LLC (KCO), based mostly in Previous Greenwich, CT, is the non-public fairness funding arm of the Kidd Household Workplace. KCO traces its roots to 1976 when the agency’s founding associate, William Kidd, made his first non-public fairness funding. At present, KCO sponsors management fairness investments within the decrease center market the place the complementary expertise and expertise of the agency’s companions could be utilized to create important worth over time. KCO implements its thesis-driven strategy to energy above-market progress in income and earnings, each organically and thru accretive acquisitions. The various ability set of the agency’s companions permits KCO to carry administration, operational, gross sales and advertising, company finance, and M&A experience to bear to considerably improve the overall worth of its investments. For extra info, go to www.kiddcompany.com.
About T-street Capital
T-street is an unbiased funding agency whose main mission is to associate with founders and administration groups to assist the expansion and strategic growth of small to mid-size companies targeted on rising client product manufacturers. The crew has a various background of client investing and working experience that may be supportive in offering a versatile and tailor-made fairness answer for accelerated enlargement. T-street’s consumer-focused classes embrace, meals & beverage, well being & wellness, energetic way of life, health & diet, leisure & leisure, and wonder & private care. T-street was based in 2013 by the Common Accomplice, Dale Cheney. For extra info on T-street, please go to www.t-street.com.
About Seurat Capital
Seurat Capital, LLC (Seurat), based mostly in South Norwalk, CT, is the non-public fairness funding arm of the Seurat Group Inc. By leveraging the collective data, expertise, and crew of main Client Packaged Items (CPG) consulting agency, the Seurat Group; Seurat Capital makes investments which can be a lot greater than merely capital in challenger manufacturers. Seurat helps its portfolio manufacturers notice exponential progress, counting on strategic working, advertising, and gross sales rules developed over 25+ years of expertise working with main CPG manufacturers throughout the globe. For extra info, go to www.seuratgroup.com.
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