MADISON, Wis., June 10, 2021 /PRNewswire/ — GrocerKey, the white-label eCommerce platform enabling brick-and-mortar retailers to construct worthwhile companies on-line, at present introduced the addition of Fareway as the newest retailer to hitch the GrocerKey Retail Media Community. Embedded into the GrocerKey platform, GK Retail Media activates to drive incremental income for retailers, whereas providing model and promoting companions a robust mixture of cross-channel media to interact goal prospects. On common with GK Retail Media, model companions obtain 40% incremental progress and retailers acquire a 90% enhance in incremental promotional funds with the introduction of purchaser advertising and digital budgets from manufacturers.
GK Retail Media has skilled important progress over the previous 12 months, with a whole lot of manufacturers lively throughout the community. “With GK Retail Media, regional and unbiased grocery retailers throughout the U.S. and Canada have entry to new revenue-generating alternatives, beforehand solely loved by the biggest retailers,” stated Jeremy Neren, co-founder and CEO, GrocerKey. “We look ahead to working with Fareway on their journey to ship extra worth for his or her prospects and types, whereas creating novel methods to draw new consumers and win extra journeys.”
In response to Forrester Analysis, “brands spent at least $5 billion on retail media in 2020.” Tapping into retail media with unbiased and regional retailers is a rising alternative for not simply nationwide manufacturers, but in addition new and native manufacturers, to interact with goal shoppers throughout retailers’ on-site digital properties and throughout off-site digital and social media. The consequence: simpler, environment friendly use of promoting budgets by partaking shoppers with helpful affords and personalised communications, based mostly on shopping and shopping for conduct.
Highlights of the GrocerKey Retail Media Community to drive model consciousness, client engagement and gross sales progress for manufacturers and advertisers embrace:
- Ecosystem of related media: Ship personalised, brand-safe campaigns at scale throughout onsite, off-site, and owned media channels
- Knowledge-driven concentrating on and insights: Interact present prospects and discover new ones based mostly on shopping and shopping for conduct. Merchandise comparable to automated product listings and product recommenders encourage product discovery and repeat purchases
- Closed-loop reporting: Perceive gross sales raise by connecting media funding to gross sales, enabling higher enterprise selections throughout and after campaigns
- GrocerKey Managed Providers: Knowledgeable assist to create and activate tailor-made applications to realize enterprise targets and KPIs
“We’re excited to associate with GrocerKey to energy our Retail Media program for model companions,” stated Aaron Irlbeck, SVP Digital Commerce, Fareway. “It’s designed to offer manufacturers a streamlined strategy to share shopper applications with Fareway prospects each on and off our Shop.Fareway.com platform – an incredible step ahead towards constructing a number one digital grocery expertise.”
For extra details about GrocerKey Retail Media, contact your GrocerKey gross sales govt, or go to https://grocerkey.com/media/.
GrocerKey combines sturdy white label eCommerce expertise, deep eCommerce grocery working expertise, and confirmed methods to assist brick and mortar grocery retailers construct a worthwhile eCommerce enterprise. GrocerKey companions with main unbiased and regional grocery chains all through the US and Canada. The corporate presently ranks No. 311 on the 2020 Inc. 5000 checklist of the nation’s fastest-growing personal corporations. For extra data, go to: www.grocerkey.com.
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