Beginning out as a copywriter over a decade in the past, Ashleigh Burton has a ardour for utilizing digital platforms to inform tales.
Weber Shandwick is among the world’s main world public relations corporations with workplaces in main media, enterprise, and authorities capitals around the globe. My function as head of social media is to offer strategic counsel and finest follow for social media throughout our shoppers in Africa, adapting our digital ecosystem for various nations, cultures, and languages enabling our shoppers to have interaction throughout earned, owned and paid channels.
Good networking! I began as a copywriter over a decade in the past and have all the time labored in a extra ATL/Digital Company area, so PR was fairly new to me. Nonetheless, my connection to FCB Africa, a part of the Nahana Group, resulted in Weber Shandwick reaching out to me after they have been able to construct a digital division.
It occurred on the excellent time in my life, and I’ve since fallen in love with the trade.
Two issues I like – working in Africa and utilizing digital platforms to inform tales. Africa is the world’s fastest-growing cell area and this explosion of cell know-how throughout the continent, implies that digital has shortly grow to be an integral a part of each communications marketing campaign.
It’s a little bit of a blended bag – I went from learning English and Drama to Strategic Advertising and Communications.
I consider that storytelling is storytelling – I simply do it in 280 characters.
I’m exceptionally pleased with the work I get to do with the NS Impact Foundation
They’ve created a platform the place folks can donate their time, vitality, and assets to resolve a number of the most pertinent challenges dealing with susceptible folks in our nation.
Social Media is a key platform for non-profits to keep up a reference to their target market, elevate consciousness, funding & in the end make an affect. I’ve been capable of work with NS Influence to launch numerous large campaigns that have been pushed by social media:
- #AddSumImpact: a neighborhood donation drive to lift cash for calculators for underprivileged Matrics. 2000 calculators have been manufactured and delivered in Durban & Gauteng previously few months to equip learners with the instruments they should succeed.
- #WorldHomelessDay: There are over 3,000 individuals who enter our metropolis every month to discover a place to dwell and work. Regardless of the efforts of a number of shelters and non-profits that serve the homeless, it’s troublesome to satisfy the wants of the inhabitants. NS Influence, a basis devoted to bringing dignity to those that want it most labored to offer dignity #onebagatatime! They created a novel backpack and raised funds to refill these baggage with essential gadgets. They have been capable of refill and donate 200 baggage for World Homeless Day and raised sufficient cash to create and refill 300 extra.
- #GoodFriday: We went on a mission to Durban to feed over 1000 folks in partnership with Tastic and our prime influencers.
I believe my most up-to-date achievement of serving as a decide for the D&AD Awards within the PR Class. It gave me entry to sensible artistic minds internationally, and it was such an excellent studying expertise unpacking key learnings and insights on prime artistic work in our trade.
Be able to be taught and apply your self. The digital panorama is continually evolving and in a discipline that offers with change amongst different issues, it’s essential to be within the know of present developments.
All the time be looking out for developments and the way these inform the course the world is taking.
Purpose to function a catalyst for change, all the things else will fall into place. And in case you fail, do it shortly and adapt.
Don’t take something personally!
I dwell by the quote: “Write your function in pen and your path in pencil”.
I’m consistently studying and unlearning issues, processes, practices; turning into higher with time.
For me, it’s not in regards to the timeline, however what may be completed now to have an effect on the long run. An important factor to me is having a constructive affect on the world.
There are such a lot of causes which might be near my coronary heart, so I do know my time will in the end be dedicated to that, together with constructing manufacturers and folks.
The time is now. There are such a lot of alternatives for the youth regardless of the pandemic. Every little thing has gone digital, and an important factor to understand is that the hand-held gadgets all of us have are a number of the strongest instruments to unlock any dream. Be fearless and relentless!
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