- GSS to start out with Lazada’s 6.6 marketing campaign; SRA member take pleasure in 0% fee
- Members additionally acquire entry to Lazada tech infrastructure, funds gateway, logistics
THE Singapore Retailers Affiliation (SRA), a non-profit non-governmental key consultant physique for the retail trade in Singapore, has introduced Lazada because the “Official E-Commerce Companion” for the upcoming Nice Singapore Sale (GSS) 2021.
The GSS, a 27-year outdated nationwide occasion, will happen this 12 months from June 6, kicking off with Lazada’s 6.6 sale marketing campaign, SRA mentioned in an announcement.
It will see 4 weeks of particular thematic gross sales throughout product classes every week, ending on July 7 with Lazada’s annual 7.7 sale.
Final 12 months, GSS befell as a hybrid occasion as a part of the SingapoRediscovers marketing campaign, with most actions going down on-line amidst the backdrop of the Covid-19 pandemic and authorities pointers the place buyers have been inspired to remain house.
“The Nice Singapore Sale is a nationwide establishment and nostalgic for Singaporeans and people who bear in mind flying into the nation to benefit from the gross sales. In these difficult and transformative occasions, we’re doing our half to rally the retail trade and equip them with the instruments they should have a profitable Nice Singapore Sale in 2021,” mentioned James Chang, chief govt officer of Lazada Singapore.
Chang mentioned retailers ought to leverage on the 4 weeks of product promotions, by tapping on new types of shopper engagement by the thrilling shoppertainment livestreams, video games, and voucher promotions our prospects know and love on the Lazada platform.
SRA members that be a part of Lazada’s platform acquire entry to its know-how infrastructure, funds gateway, and logistics options with its third-party logistics companions, which assist eradicate many expensive obstacles retailers face when promoting on-line.
They can even take pleasure in zero per cent fee, with new LazMall sellers having fun with this promotion for the primary three months on the platform from the primary day they promote on their LazMall retailer.
SRA members on LazMall throughout GSS may make the most of the suite of promoting options.
They’ll every have a devoted account supervisor to navigate the plethora of choices together with LazLive, Lazada’s in-app livestreaming service, flash gross sales, and the Lazada retailer.
One other key characteristic is the flexibility for buyers to make purchases at a vendor’s Lazada retailer and decide the merchandise up at their bodily outlet.
“The Covid-19 pandemic has had a profound influence on shopper purchasing habits and accelerated retailers’ urgency to broaden their digital presence shortly in order to remain engaged with their customers and develop different gross sales channels.
“Our partnership with Lazada this GSS is well timed, within the gentle of tighter SMM pointers limiting shopper site visitors to shops and malls, and a modified retail panorama,” mentioned R Dhinakaran, president, Singapore Retailers Affiliation.
He added that the zero per cent fee supply for the primary three months prolonged by Lazada for all new LazMall sellers is SRA’s technique to incentivise retailers, particularly SMEs, to go surfing and check out the Lazada eCommerce platform to generate gross sales.