The numbers have been launched in Amazon’s first report on its anti-counterfeiting efforts because it introduced new instruments and applied sciences in 2019. The variety of blocked phony listings final yr was up about 67% from the yr earlier than.
The Seattle-based e-commerce behemoth mentioned the variety of counterfeiters making an attempt to promote on the positioning rose as scammers tried to benefit from consumers who have been shopping for extra on-line through the pandemic.
Amazon has been wrestling with counterfeits for years. However since 2019, it has warned traders in authorities filings that the sale of phony items poses a threat to the corporate and its picture. Manufacturers could not need to promote their objects on the positioning in the event that they know there are pretend variations being provided. And knock-offs might trigger consumers to lose their belief in Amazon.
Counterfeiters attempt to get their merchandise on Amazon via its third-party market, the place sellers can listing their objects straight on the positioning. The corporate destroyed 2 million counterfeit merchandise despatched to its warehouses final yr earlier than they may very well be bought. And it mentioned fewer than 0.01% of all objects purchased on the positioning acquired counterfeit complaints from consumers.
Amazon mentioned it might cease counterfeiters earlier than they will promote something because of machine-learning know-how, which robotically scans listings to take away suspected counterfeits. The corporate additionally offers manufacturers a method to take away pretend objects from the positioning themselves, reasonably than reporting them to Amazon and ready for it to do one thing.
The corporate’s efforts comes as lawmakers are taking a look at methods to cut back counterfeits on-line. Two senators, Invoice Cassidy of Louisiana and Dick Durbin of Illinois, each Democrats, re-introduced a invoice this yr generally known as the INFORM Shoppers Act. It could require third-party sellers to be verified and to reveal their identify and handle to consumers. The invoice was launched final yr, however wasn’t voted on.
Amazon and smaller on-line shops, equivalent to eBay and Etsy, oppose the invoice for causes together with issues it might discourage folks from beginning a small enterprise and promoting on-line. However teams that signify big-box bodily retailers, equivalent to Home Depot and Lowe‘s, assist it as a result of they are saying it ranges the enjoying subject, since bodily retailers already be certain their cabinets are freed from fakes.
Amazon mentioned it spent greater than $700 million final yr on its anti-counterfeiting efforts and has 10,000 folks engaged on it. The corporate has additionally been submitting joint lawsuits with manufacturers, together with one earlier this yr with Salvatore Ferragamo in opposition to counterfeiters who have been promoting knock-offs of the high-end model’s belts on the positioning.