LOS ANGELES, Might 04, 2021 (GLOBE NEWSWIRE) — Versus Methods Inc. (“Versus” or the “Firm”) (Nasdaq: VS) (FRANKFURT: BMVB) introduced immediately that in live performance with the Frias Company, the Firm might be launching a beta take a look at of XEO, Versus’ second display gamified rewards platform for the Might eighth, 2021 Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title battle happening at AT&T stadium in Dallas, Texas. The Versus expertise will enable Crush to create a novel engagement expertise for followers watching the battle reside, whether or not they’re in-stadium or watching on DAZN pay-per-view. Greater than 60,000 followers are anticipated to be in attendance, making the Canelo-Saunders battle the biggest United States sporting crowd for the reason that COVID-19 shutdown started in March 2020.
Within the days main as much as the battle, and throughout the battle itself, followers will have the ability to go to www.Crush-Canelo.com on their sensible telephones and different cellular gadgets and reply predictive questions concerning the weigh-in and the principle occasion. They can even have the ability to play video games and win each day prizes – together with signed boxing gloves, DAZN codes, and Crush soda.
Moreover, a restricted viewers might be invited to entry the proprietary cellular engagement platform through a reside URL and a QR code that might be revealed by Canelo Alvarez and Crush on social media this week. These followers which can be invited into the beta take a look at will have the ability to work together with Crush-sponsored content material, prizes and event-related trivia and polling throughout the title battle. The expertise might be accessible on-line, in addition to through Android and iOS cellular gadgets.
“We’re thrilled to work with Crush and Canelo on this challenge,” mentioned Matthew Pierce, CEO of Versus Methods. “This beta take a look at is a chance to showcase progressive manufacturers, similar to Crush, and to supply partaking content material for thousands and thousands of Canelo followers and boxing followers generally, each in-venue and at dwelling.”
The Canelo-Saunders battle will happen at AT&T Stadium in Arlington, Texas. The occasion can even be televised through DAZN worldwide in over 200 international locations and territories with the Versus second display engagement expertise accessible to restricted TV and reside occasion audiences. Previous Canelo fights have garnered greater than 800,000 pay-per-view purchases, and his final televised battle in February 2021 had an viewers of greater than eight million TV viewers.
“The Versus XEO platform makes it attainable for manufacturers like Crush to supply Canelo followers with a novel expertise, giving manufacturers real-time entry to a captive viewers whereas growing viewership and creating memorable experiences for sports activities followers,” says Andre Martelly, CEO of Frias Company, the advertising and experiential company for manufacturers and franchises, together with Crush, Modelo and Constellation Manufacturers.
About Versus Methods
Versus Methods Inc. has developed a proprietary prizing and promotions engine that permits publishers, builders, and creators of streaming media, reside occasions, broadcast TV, video games, apps, and different content material to supply actual world prizes inside their content material. Audiences can select from among the many supplied prizes after which full in-game or in-app challenges to win the prizes. The Versus platform may be built-in into streaming media, TV, cellular, console, and PC video games, in addition to cellular apps. For extra data, please go to www.versussystems.com or go to the official Versus Methods YouTube channel.
Sean McGowan, Cody Cree
Gateway Investor Relations
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About Frias Company
Frias Company is a full-service Experiential Advertising and marketing and Occasion Administration company specializing in experiential activations, digital promoting, model technique and inventive providers. Frias has workplaces and warehouses strategically situated throughout the U.S. in California, Texas and Florida to supply vertical integration to activation for among the largest music excursions, main sporting occasions and festivals within the nation. Frias’s expertise contains greater than 1,200 reside occasions offering unforgettable experiences for thousands and thousands of individuals. They companion manufacturers with celebrity athletes, similar to Canelo Alvarez, and so they have constructed a number of campaigns that resulted in double digit will increase of gross sales for purchasers similar to Crush. Frias’s partnership with Corona Gentle and Kenny Chesney reached over 1 million shoppers with greater than 50 thousand sweepstake entries and hundreds of on-site impressions. For extra data, please go to www.friasagency.com.