Way of life publication Man of Many has launched its personal ecommerce platform, providing a group of native and international area of interest manufacturers for readers.
The shop offers readers with a guided path to buy, highlighted by entry to reductions, international delivery and rising catalogue of over 20 manufacturers already stocked. Consistent with the publication’s editorial arm, the shop options male-focused merchandise throughout vogue, grooming, health and know-how verticals all curated by Man of Many’s in-house workforce.
“Our publication has a robust product focus and our viewers involves Man of Many for steering on what to purchase,” says Man of Many cofounder Frank Arthur.
“It merely made sense for us to create our personal ecommerce platform, one that offers our viewers direct entry to buy a choice of the merchandise we cowl and types we characteristic.”
Man of Many has been rising its viewers, overtaking News Corp’s subscriber-supported GQ last year in May to achieve 317,800 distinctive readers, in line with Nielsen’s Digital Content material Rankings.
Having an ecommerce platform will present the publication with an extra income stream, with cofounder Scott Purcell previously speaking out against the news media bargaining code and warning it may entrench the dominance of bigger media corporations.
The brand new ecommerce website is housed inside the Man of Many digital structure and hyperlinks immediately with the editorial arm, permitting readers to find and browse articles on their favorite merchandise, make a purchase order via the web retailer and pay with out leaving the built-in website.
“The flexibility to examine a product after which seamlessly move via the shopping for course of is a big profit for our viewers,” Arthur says.
“We’ve at all times been a publication that hinges on innovation and having a market-leading international answer like this takes our digital presence to the subsequent stage.”
Man of Many plans to launch new merchandise each month, in addition to unique releases, product collaborations and a devoted Man of Many label.
“Not solely can we proceed to develop as a publication, we now have the mechanisms and processes in place to construct out our future as a way of life model,” Arthur says.
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