SRW names Matthew Sulzer as Govt Artistic Director
SRW, an unbiased, full-service advertising and marketing company with a penchant for rising pure well being and wellness manufacturers, is happy to call company veteran Matthew Sulzer as its first-ever Govt Artistic Director.
On this position, Sulzer will lead the inventive division in conceptualizing, producing, and executing inventive campaigns throughout quite a lot of platforms and channels. Increasing their inventive choices to incorporate omnichannel campaigns shall be monumental to the company, whose public relations enterprise has grown greater than 100% year-over-year.
Kate Weidner, co-founder and CEO of SRW, shared it was Sulzer’s experience and enthusiasm that led to bringing him on board. “Matt was a standout candidate due to his expertise constructing omnichannel campaigns that generate digital buzz and PR hits, besides. And, as a result of he is a superb man, our gifted inventive group members felt he would assist them and assist them develop in their very own abilities and profession paths.”
Sulzer brings over 20 years of trade expertise to this new position, beforehand holding positions as inventive director, affiliate inventive director, and copywriter for Present International, VML, Vital Mass, and DDB Seattle, amongst others, engaged on purchasers similar to Hidden Valley, Kelloggs, and Kingsford.
Sulzer, who was named worker of the month by his SRW friends in his first month on the job, has a aim is to revamp the company’s inventive choices to make sure its purchasers take middle stage in mainstream media. “We’re going to proceed to take an progressive strategy to all of the content material we create, however we are also going to look to create campaigns and experiences that generate PR buzz.” says Sulzer. “We imagine we are able to proceed to see success once we assist our purchasers join with shoppers in methods which can be well timed, genuine, and somewhat bit surprising.” So don’t be shocked should you see him dancing on TikTok someday quickly.
Sulzer joins SRW throughout an thrilling interval of progress and success for the company who not too long ago introduced a report Q1 2021 – including REBBL, Good Tradition, Fifth Season, and Bridor to their already spectacular consumer portfolio of pure, wellness and better-for-you manufacturers.
In accordance with Sulzer, this chance was precisely what he was on the lookout for. “Proper from the beginning, it was clear that this company is dedicated to creating an amazing tradition. SRW is all about it and that’s so essential to creating nice work. On high of that, there’s a consumer roster that resembles the up-and-comer spirit that radiates all through SRW. Like us, the manufacturers we work with know what they’re about and what they stand for. To share that spirit – and be fearless sufficient to place it on the market – that’s actually refreshing and thrilling.”
Prepare, as a result of SRW has some large concepts coming your approach very, very quickly.
— to reelchicago.com