The Lenzing Group is launching an e-commerce channel devoted to its flagship textile model Tencel to showcase the sustainable fibre.
The e-shop platform goals to allow customers to make “knowledgeable purchases” on sustainable clothes and residential textile merchandise, defined Lenzing, whereas additionally changing into an integral ingredient of the “digital first” technique adopted by the Tencel model, specializing in direct shopper engagements.
Harold Weghorst, vice chairman of world advertising and marketing and branding at Lenzing, stated in a press release: “The pandemic has been a catalyst that accelerated the trade’s transformation in the direction of digital presence and larger sustainability. Customers are electing to purchase from the consolation of their properties. Many are additionally rethinking what they really want and search for sustainable options the place relevant.
“That is the place the brand new Tencel eShop is available in. It doesn’t solely supply customers a singular alternative to seek out sustainable trend and residential textiles from totally different manufacturers on one single platform, but in addition allows them to find out about how the uncooked supplies used of their merchandise are being made. We’re excited to launch the e-shop with well-known trend manufacturers, and supply customers a simple option to supply eco-friendly items.”
The Tencel e-commerce will bridge the divide between producers and the end-consumer, added the fibre producer, providing a curated edit of attire and homeware made from Tencel branded fibres.
The Lenzing Group steps up digital-first technique with first e-commerce platform to advertise Tencel
Lenzing added that it hopes that the e-commerce platform will supply customers a “trusted supply to make sustainable purchases conveniently” and permit it the chance to coach and encourage customers to make knowledgeable purchases with regards to sustainable trend.
The e-shop platform will characteristic greater than 200 merchandise made from Tencel branded lyocell and modal fibres, together with attire, denim, footwear and activewear from manufacturers corresponding to Levi’s, H&M, Mara Hoffman, Boyish, and Esprit. With customers being directed to the revered manufacturers to buy the gadgets.
Accessible in English, the platform goals to drive “a paradigm shift towards eco-responsible manufacturing and eco-conscious consumption of trend and residential textile gadgets,” added Lenzing.
The textile group stated that it’s trying to develop its model partnerships on the platform and goals to triple the product rely by the top of 2021.
Florian Heubrandner, vice chairman international textiles enterprise at Lenzing AG, added: “We’re thrilled to diversify our providers and supply manufacturers and retailers with a one-stop platform that connects with eco-conscious buyers immediately.
“As we proceed to develop extra sustainable textile options, we hope that this new e-commerce channel will evolve into certainly one of our model companions’ key shopper engagement channels. We additionally hope that customers will take pleasure in a brand new one-stop platform that isn’t solely handy to make use of, but in addition empowers them to make knowledgeable purchases of sustainable clothes and residential textile merchandise.”
— to fashionunited.uk