LOS ANGELES, April 13, 2021 (GLOBE NEWSWIRE) — by way of InvestorWire – Clubhouse Media Group, Inc. (OTCMKTS:CMGR) (“Clubhouse Media” or the “Firm”), an influencer-based advertising and media agency with an unlimited combination international social media attain, is happy to announce that the Firm was simply lined in an in-depth profile article within the famend Las Vegas Evaluation-Journal (“LVRJ”) newspaper, the biggest circulating each day newspaper in Nevada and one in all two each day newspapers within the Las Vegas space.
The LVRJ is a each day subscription newspaper revealed in Las Vegas, Nevada, since 1909. It’s ranked as one of many prime 25 newspapers in america by circulation.
The article covers the Firm’s ongoing enlargement throughout america market in addition to its fundamental enterprise mannequin, and accommodates plenty of insightful factors from Firm representatives, Clubhouse Media influencers, and outdoors people with perception into the Firm and its mission.
The article contains evaluation from Brian Freeman, chief govt of influencer platform Heartbeat, who stated the Firm’s mannequin is a win for all concerned: “Because the content material creator, I get illustration. I get entry to extra followers. I get a spot to dwell. I get an epic life-style. And from the content material home perspective, they will go to an advertiser and say, ‘Hey, we’ve received 100 million followers — decide your poison. Would you like automotive lovers? Would you like gaming lovers? We’ve received one thing for everyone.’ The extra homes they’ve, the extra expertise they’ve and the larger the core model, Clubhouse, will get, and that advantages advertisers by giving them a one-stop store.”
A key theme within the piece is the revolutionary nature of what Clubhouse Media is attempting to perform with its distinctive mannequin. Influencer-based advertising will not be a wholly new thought. However the Firm believes that managing to coordinate influencer-based advertising at scale, augmented by differentiating expertise, is a wholly distinctive and doubtlessly disruptive innovation – some extent that types a central focus within the article.
Nixon Peabody LLP Associate Ellie Heisler, who works with a number of prime influencers on licensing, IP safety and model constructing, was additionally quoted within the piece together with her ideas on the worth proposition Clubhouse Media’s content material homes provide to manufacturers:
“If that influencer lives in a home and so they’re residing with a bunch of buddies that determine to pop into that (sponsored) video or repost their buddy’s content material, abruptly, the model is paying for one influencer, however they doubtlessly get the attain of so many extra. If all of the influencers are being managed by the identical firm in the home, they will negotiate for a number of model offers for his or her a number of expertise.”
All through the piece, two issues are entrance and heart the place execution is worried: First, can Clubhouse Media preserve and develop its attain by preserving highly effective influencers engaged and including new expertise to its pipeline? And second, can the Firm management sufficient attain to determine rising curiosity amongst main manufacturers?
In interview segments with influencers at its Society Las Vegas home, as revealed within the piece, the worth proposition the Firm gives was clearly evident. In keeping with the article, the Firm’s Inventive Director Heather Ferguson stated Clubhouse Media creators have a say in what manufacturers they want to work with and might reject gives at their discretion, and that the Firm’s focus is centered on serving to influencers attain their profession targets:
“We’re not right here to make a fast buck from this model deal. Our level of differentiation is we have now publicists. We have now a media crew. We have now full-scale video manufacturing. We have now full-scale styling manufacturing and in-house studio.”
So far as establishing a dominant presence in combination attain, the article additionally notes the Firm’s entry to a at present estimated 280 million social media followers by way of its Clubhouse Media influencers, in addition to an extra 9 million by way of its personal branded accounts.
A web-based model of the article could also be accessed HERE.
About Clubhouse Media
We consider Clubhouse Media represents the way forward for influencer media and advertising, with a worldwide community of professionally run content material homes, every of which has its personal model, influencer cohort and manufacturing capabilities. Clubhouse Media gives administration, manufacturing and deal-making providers to its handpicked influencers, a administration division for particular person influencer purchasers, and an funding arm for joint ventures and acquisitions for corporations within the social media influencer area. Clubhouse Media’s administration crew consists of profitable entrepreneurs with monetary, authorized, advertising, and digital content material creation experience.
Please comply with us on Twitter: twitter.com/ClubhouseCMGR
FORWARD-LOOKING STATEMENTS: This launch accommodates “forwrd-looking statements” inside the which means of the secure harbor provisions of the U.S. Personal Securities Litigation Reform Act of 1995. Ahead-looking statements additionally could also be included in different publicly accessible paperwork issued by the Firm and in oral statements made by our officers and representatives every so often. These forward-looking statements are meant to supply administration’s present expectations or plans for our future working and monetary efficiency, primarily based on assumptions at present believed to be legitimate. They are often recognized by way of phrases corresponding to “anticipate,” “intend,” “plan,” “objective,” “search,” “consider,” “mission,” “estimate,” “count on,” “technique,” “future,” “doubtless,” “might,” “ought to,” “would,” “may,” “will” and different phrases of comparable which means in reference to a dialogue of future working or monetary efficiency.
Examples of forward-looking statements embody, amongst others, statements referring to future gross sales, earnings, money flows, outcomes of operations, makes use of of money and different measures of economic efficiency.
As a result of forward-looking statements relate to the longer term, they’re topic to inherent dangers, uncertainties and different elements that will trigger the Firm’s precise outcomes and monetary situation to vary materially from these expressed or implied within the forward-looking statements. Such dangers, uncertainties and different elements embody, amongst others corresponding to, however not restricted to financial situations, adjustments within the legal guidelines or rules, demand for services of the corporate, the results of competitors and different elements that would trigger precise outcomes to vary materially from these projected or represented within the forward-looking statements. Any forward-looking data offered on this launch must be thought of with these elements in thoughts. We assume no obligation to replace any forward-looking statements contained on this report.
Simon Yu, MBA
Tiger Advertising & Branding Company