By M. Marin
Boomer Holdings (OTC:BOMH) is a wellness firm that launched a PPE division in April 2020 and benefited from fast gross sales of silver-infused reusable face masks and different PPE merchandise throughout the pandemic. BOMH entered into an unique distributor settlement with a provider based mostly in Vietnam to distribute its merchandise within the U.S. Going ahead, BOMH intends to leverage its relationship to import a rising line of merchandise from Vietnam.
2020 A Transformational Yr…
The COVID-19 pandemic shined a light-weight on the necessity for folks to mitigate in opposition to extremely contagious viruses and led Boomer Holdings to shift its technique in response to the rising want for private safety tools resembling silver-infused face masks and gaiters, hand sanitizer, security gloves and different merchandise. Thus, 2020 was a transformational 12 months for the corporate. As famous, BOMH entered into an unique distributor settlement with a provider based mostly in Vietnam to distribute its merchandise within the U.S. and launched Boomer PPE.
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The corporate shaped wholesale distribution relationships with CVS, AETNA, Chevron Horrible Herbst, Core-Mark and others, which was a key driver of sturdy 2020 income development. The truth is, in a single brief 12 months, Boomer Holdings grew income at its newly shaped PPE working unit to over $50 million.
…With The Technique Aimed At Constructing on the Basis
Going ahead, BOMH has elevated its concentrate on the web gross sales channel, as PPE gross sales through the wholesale channel start to sluggish considerably at this level throughout the COVID-19 pandemic. BOMH expects its e-commerce division to be the first driver of near-term income and has rolled out boomerstore.com, the automobile for direct-to-consumer e-commerce. The corporate believes that this web site represents a big interface enchancment in comparison with the corporate’s prior on-line e-commerce web site. In tandem with bettering the patron interface, the corporate additionally intends to leverage its Vietnam provider relationship to increase its product choices in key shopper classes resembling attire, bedding and low. By leveraging the web e-commerce channel, Boomer has an bold plan to introduce a variety of recent merchandise whereas concurrently minimizing stock and total danger.
In flip, Boomer expects to transition from PPE as the one largest income driver to turn into a full vary wellness and shopper life-style firm providing a variety of merchandise designed to attraction to customers’ rising curiosity in well being and wellness and leveraging the corporate’s unique provide chain.
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— to finance.yahoo.com