identified for main the business in automotive security for many years, volvo is now broadening its focus to incorporate sustainability. created in collaboration with gray, the model has unveiled a worldwide marketing campaign — TV, on-line video, social, digital, OOH, radio and print — that displays the corporate’s dedication to local weather neutrality and electrification.
within the new movie, which you’ll be able to watch above, a spokesman named bjorn offers viewers a glimpse into volvo’s spectacular security assessments (watch how they drop a car from 30 meters in the most extreme crash test ever). he continues the narrative by taking us up north to the arctic circle, the place he wonders whether or not a 100-foot drop qualifies as the final word protected take a look at. whereas he asks, a collapsing glacier behind him appears to supply the reply by interrupting the movie and suggesting the most important menace to our security isn’t on the street.
‘I’m very proud to convey the final word security marketing campaign to life,’ stated mike johnstone, head of central advertising and marketing & model at volvo automobiles. ‘sustainability is now as essential as security to us, with local weather motion having the best precedence, and volvo automobiles has one of the formidable local weather plans within the automobile business. that’s why we’re proud to focus on the work we’re doing by means of this marketing campaign taking actual motion to fight world warming.’
this daring marketing campaign represents a brand new chapter for volvo automobiles and their concept to change into a local weather impartial firm by 2040. their plan is to change into absolutely electrical by 2030 with half pot their world gross sales being absolutely electrical by 2025.
mission data:
consumer: volvo cars
head of central advertising and marketing & model: mike johnstone
director model administration: johanna arvidsson
inventive company: grey
world CCO: john patroulis
CCO EU & inventive chairman UK: javier campopiano
president/CCO UK: laura jordan bambach
world ECD, volvo: emiliano gonzalez de pietri
inventive administrators: sam haynes / john gibson
copywriters: sam haynes / javier campopiano
artwork director: john gibson
CSO: raquel chicourel
strategic planner: bhavin pabari / gilliam caldwell-dunn
chief consumer officer: jeremy pyne
enterprise director: justine johnson
account director: andy wynn
account supervisor: cara simcock
company senior producer: lindsay moyes
company print producer: richard ross
designer: michael stephens
social media company: wildfire
managing director: olivia clarkson
inventive director: vikesh amey bhatt
account director: charlotte scott
technique director: asad shaykh
manufacturing firm: smuggler
manufacturing firm producer: nick landon
director: ivan zachairas
D.O.P.: jan velicky
manufacturing design: robin brown
photographer: philipp rohner – getty photographs
VFX: preymaker | inventive + expertise
makers: angus kneale, verity kneale, melanie wickham, jamie scott, ruben vandebroek, zach fortin, simon holden, greg cutler, bradley stilwell, david forcada, sam caine, sue jang, grace hwang, hassan taimur, joseph thomas, matt guardian, francesco di luis, sofia oliveira, otomat, brandon phillis, christian reyes
juliana neira I designboom
apr 07, 2021
— to www.designboom.com
