Georgie Waters, a senior copywriter at Ogilvy Sydney, is taking over office sexual harassment with clothes label, This Is A Statement.
The clothes are emblazoned with the phrases ‘suppose earlier than you converse’ and ‘be first rate’, which had been chosen by Waters to immediate individuals to rethink their behaviour.
The earnings from one in three merchandise bought are donated to organisations devoted to bringing an finish to sexual harassment, equivalent to ANROWS and Our Watch. For Worldwide Girls’s Day, 100% of the earnings will probably be donated.
Waters’ stated her inspiration for the clothes label was her personal expertise of sexual harassment within the early years of her profession. Her frustration on the lack of accountability in lots of circumstances of harassment retains her motivated to proceed with This Is A Assertion.
“Workplaces have come a good distance and I imagine most companies try to do the proper factor, however you simply want to have a look at the current revelations surrounding Brittany Higgins’ alleged sexual assault in Parliament Home – arguably Australia’s most influential office – to see that there’s nonetheless a protracted method to go,” Waters stated.
“And whereas there are large steps that organisations can take, it’s particular person accountability and schooling on the ‘gray space’ that’ll assist have an effect on change within the day-to-day.
“That’s the place I see This Is A Assertion becoming in, I wished there to be a relentless reminder for individuals to be conscious of their behaviour. If we’re conscious of our behaviour and actions and conscious of the influence they’ll have on others, we’ll be one step nearer to stopping office sexual harassment.”
The model’s Instagram account has begun exploring the ‘gray areas’ of sexual harassment, with a sequence of posts known as ’50 Shades of Harassment’. Every put up highlights behaviours which could not be categorised as sexual harassment however carry unintentional and dangerous penalties with the goal of teaching individuals to be extra conscious of their actions.
Waters stated: “Style is a good way to make a press release and make the trigger extra accessible, however it’s the organisations that I donate to that may have an effect on actual change; they’ll assist victims, provide authorized assist and advise workplaces on what extra might be performed.”
— to mumbrella.com.au