“Worldwide Girls’s Day is an excellent alternative for me to consider the ladies who’ve helped me and those that I’ve helped alongside the way in which”, explains Kate Toon, founding father of the Keep Tooned Group and the My Enterprise Awards Businesswoman of the 12 months 2020.
Once I began out I had only a few feminine function fashions in my explicit fields, copywriting and web optimization. I typically discovered myself in communities the place I used to be the one feminine, which was, effectively, fascinating!
I began as a brand new mum with no actual concept of the right way to run a enterprise, freelancing to assist my household. It’s taken me a good few years to construct my success, creating on-line programs, communities, templates, sources, coaching, conferences, podcasts, publishing books and talking at occasions world wide.
And a part of that success has concerned serving to different ladies who’re additionally typically ranging from scratch or attempting to construct a greater enterprise on their very own phrases.
Nowadays my enterprise helps 1000’s of different companies in Australia and world wide, and the vast majority of my members, shoppers and clients are ladies.
I genuinely wish to empower different ladies, and though at occasions it feels awkward, I wish to be a job mannequin for these ladies who don’t see themselves because the stereotypical entrepreneur. I’m all about being true to your self and embracing your quirks, moderately than projecting some supreme of shiny hair, good enamel and an Instagram-ready way of life.
Working for your self is a good possibility for ladies (and fogeys basically) who wish to create a enterprise that works on their phrases, but it surely may also be a lonely pursuit. I’ve labored arduous to create on-line communities which assist ladies and which give the equal of the workplace water cooler, a spot the place they’ll hang around with supportive colleagues – ladies and men – share recommendation, ask questions, have fun wins, get reassurances about losses and inform tales.
There’s room for all of us on this area.
Once I first began, web optimization was a male-dominated trade, stuffed with willy-wavers and snake-oil salesmen.
I’m proud that my programs and training have helped different ladies to succeed on this planet of web optimization (and copywriting), and it’s thrilling being a part of an trade that’s continually evolving.
As on-line platforms develop, they’re giving ladies extra alternatives to be heard. It’s one of many the explanation why I’m loving Clubhouse, the world’s fastest-growing social media platform. It’s a spot the place you may join, share data and study in a supportive setting, and so many ladies are already utilizing it to amplify their message. It’s an incredible leveller, the place everybody has a voice, not simply the loud shouty folks!
iTWire performed a video interview with Kate in late February 2020 which you can read about and watch here.
Kate can also be the My Enterprise Awards “Businesswoman of the Year 2020”.
Hyperlinks to all of iTWire’s different Worldwide Girls’s Day 2021 content material is here.
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