The Awards celebrates the vary of accomplishments and milestones ladies within the area have achieved by overcoming difficult circumstances of their private lives, communities and cultures. Comprising three award classes, particularly the Artistic Vendor Award, Enterprising Vendor Award and Inspiring Vendor Award. The primary-ever six award recipients have demonstrated their totally different approaches to overcoming and embracing new concepts when constructing a web based enterprise. The winners are:
Artistic Vendor Award
- Anne Ong, Proprietor of Anne’s Secret Recipes, Singapore
- Pham Thi Xuan Hong, Proprietor of PinkShopGiayDep, Vietnam
Enterprising Vendor Award
- Georgianna Carlos, Proprietor of Fetch, Philippines
- Lalilla Thamnita, Proprietor of AggieHome, Thailand
Inspiring Vendor Award
- Hanna Suhardi, Proprietor of Buying Sneakers, Indonesia
- Annie Chia, Proprietor of NLWK Florist, Malaysia
Throughout the awards ceremony, Chun Li, Chief Govt Workplace of Lazada Group, stated, “I’m honoured to be amongst such inspirational ladies in the present day. You discovered attention-grabbing and distinctive methods to leverage the Lazada platform to not solely set up your on-line enterprise, but additionally to have interaction prospects and construct a distinct segment following whereas uplifting the lives round you. Lazada is proud to be your companion and have the chance to be a part of your profitable journey.”
As a part of the Awards presentation ceremony, Chun Li additionally joined in a vigorous dialogue moderated by Virginia Tan, Founding Accomplice of Teja Ventures and Co-Founding father of She Loves Tech, with panellist Ayesha Khanna, CEO of Addo.ai, on the subject of Rising Ladies Entrepreneurship in Southeast Asia: Present Challenges and Alternatives.
With the regular acceleration and development of eCommerce in Southeast Asia, there may be an growing variety of ladies enterprise homeowners who’ve turned to the digital financial system as a result of comfort of beginning a house enterprise, the low limitations of entry and ease of registering a retailer on the Lazada platform, in addition to the provision of companies, options and data to maintain and develop a enterprise.
Held dwell in Singapore, the Awards was additionally livestreamed on the Lazada LazLive channel to viewers in Indonesia, Malaysia, the Philippines, Thailand and Vietnam. It additionally featured visitor performers like Malaysia’s rap darling, Zamaera and Singapore’s very personal humorous girl, Sharul Channa.
About Lazada Group
Based in 2012, Lazada Group is the main eCommerce platform in Southeast Asia. We’re accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam by means of commerce and expertise. With the most important logistics and funds networks within the area, Lazada is part of our shoppers’ day by day lives within the area and we goal to serve 300 million customers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of Alibaba Group powered by its cutting-edge expertise infrastructure.
LAZADA FORWARD WOMEN AWARDS 2021 WINNER STORIES
CREATIVE SELLER AWARD
Anne Ong, 56 years previous, Singapore
Anne is the proprietor of Anne’s Secret Recipe that sells high quality baking premixes on Lazada Singapore’s RedMart Specialty Shops platform since 2017. Making a profession change from being an architect, Anne began her enterprise in 2014 stocking the cabinets at supermarkets, and ran the corporate with the motto No Mess, No Fuss, Simply Combine, Bake and Serve. She comes from a Nonya household background the place cooking runs in her household genes, with a like to protect heritage recipes.
From happenstance, Anne began baking cupcakes for her son at kindergarten to assist add color and pleasure to his tea breaks. As her son fortunately shared the treats along with his classmates, many dad and mom began asking Anne for her recipe. As an alternative of merely sharing the recipe, Anne began packing little packets of premixes to be given out within the faculty, the place dad and mom may simply recreate the cupcakes with their youngsters.
Regardless of the preconceived notion that solely males may very well be leaders, Anne, with the assist of her household, has embraced each impediment that got here her method single-handedly, adopting and studying new applied sciences and spending time to make sure heritage tastes should not misplaced. Anne has managed the artwork of elevating her youngsters, analysis recipes, operating a central kitchen whereas advertising and marketing her enterprise offline and on-line. In 2020, when she realized of some households dropping their jobs, she additionally discovered time to mentor them the right way to bake and to promote their merchandise to earn some cash. At present, other than Asia, her enterprise goes all the best way out to the Maldives as properly. She remains to be meaning to cater extra for different communities by having her objects licensed as halal or kosher.
To enroll as a vendor, please go to http://lzd.co/LazadaSGSellerSignUp.
Pham Thi Xuan Hong, 34 years previous, Vietnam
Hong began her on-line retailer PinkShopGiayDep promoting footwear on Lazada Vietnam in 2018 with the preliminary concept of getting a facet pastime. After realising that on-line gross sales could be fairly lively and classy, she determined to make a full-time change, leaving her job as a software program engineer. Subsequently, Hong started to get extra concerned with livestreaming and began leveraging LazLive to offer her followers a holistic evaluation of her merchandise whereas introducing ongoing promotions and upcoming offers to drive higher pleasure.
Working along with her relative who owns a shoe manufacturing facility, Hong sources for stylish and trendy designs that she feels shoppers will likely be drawn to. The start was exhausting as Hong’s livestream viewership fee was low. Nevertheless, she persevered by upskilling her data from Lazada College and the LazLive workforce. Steadily she integrated her learnings into her day by day operations and put into follow varied totally different communication types to maintain her viewers engaged. For instance, she is going to plan and curate content material in a storytelling format corresponding to “Tips on how to choose the precise footwear for a primary date” or “Selecting the best footwear for your self”. Hong may even strategise her livestreaming content material to coincide with particular events corresponding to Valentine’s Day, Instructor’s Day, Mom’s Day, and extra. With a constant and well-thought-out pipeline of livestream content material calendar, Hong additionally created her personal gameshow to maintain her followers excited throughout voucher giveaways that has saved her followers up to date of product types and newest vogue traits. This led to her viewership to develop greater than 60% alongside growing orders.
Coming from the countryside of Vietnam the place persons are usually digital camera shy, Hong has grown extra assured along with her presentation and enterprise expertise, with the sturdy assist and encouragement from her husband and mother-in-law. Hong repeatedly retains up with new livestream options and proactively indicators up for trainings and programs to be taught of enjoyable new methods to maintain her followers curious about her content material.
To enroll as a vendor, please go to http://lzd.co/LazadaVNSellerSignUp.
ENTERPRISING SELLER AWARD
Georgianna Carlos, 30 years previous, Philippines
A psychology graduate, Georgianna was a youngsters’s steerage counselor for nearly a 12 months earlier than realising that it wasn’t the precise job for her. After a quick stint at a PR company, she later joined the workforce of MyOffice, a digital workplace firm based by her mom.
Across the identical time, her household adopted 4 puppies, and he or she realised the youngest canine Khal Drogo had tremendous delicate pores and skin and would get an allergic response regardless of which pet product she used. Finally she got here throughout a product all the best way from Italy, but it surely was costly. She realised the substances have been broadly out there in the Philippines, particularly the lively ingredient Neem.
Partnering with a chemist, they started analysis to create a brand new, locally-made product in late 2016. The primary batch of Fetch was prepared by March 2017. Moreover being an efficient and secure pet for pores and skin/fur delicate animals, the product was additionally registered and authorised by the Philippines’ Meals and Drug Administration (FDA). Leveraging her success with Fetch, George additionally works with native pet shelter “Pawssion Undertaking” to donate proceeds from a few of her gross sales and even merchandise to assist with the maintenance of the native initiative.
To enroll as a vendor, please go to http://lzd.co/LazadaPHSellerSignUp.
Lalilla Thamnita, 39 Years Outdated, Thailand
Lalilla began promoting agricultural instruments three years in the past along with her husband. Again then, they have been a totally offline retailer and Lalilla began to have a look at promoting on-line. She wished the enterprise to be fashionable and have the flexibility to maintain information of the costs, stock and many others. she did not need a buyer to stroll in and go away empty-handed.
Ranging from scratch and inside two months, she acquired her first order on AggieHome that she began on Lazada Thailand, which was for a small merchandise costing simply B3,000. With the thrill and encouragement of the primary sale, Lalila targeted on rising her on-line retailer. When she discovered that such agricultural merchandise weren’t simply understood and customary with shoppers, therefore she determined to coach her consumers by importing extra movies and product data.
Though agricultural and tools merchandise are nonetheless her major promoting objects in her shops, she has additionally branched out to promoting photo voltaic panels after discovering that some villages in Thailand solely had water however no electrical energy.
To enroll as a vendor, please go to http://lzd.co/LazadaTHSellerSignUp.
INSPIRING SELLER AWARD
Hanna Suhardi, 29 years previous, Indonesia
Hanna Suhardi, proprietor of the net retailer Shopping Shoes on Lazada Indonesia, sells ladies’s footwear and males’s luggage. Collaborating with the residents of a number of villages in West Java and Central Java which have particular stitching convection experience, Hanna has managed to revive the custom of tailoring villages by means of steady move of orders.
To start with, because of restricted capital for renting a spot to promote, Hanna determined to promote her merchandise by means of the net market. Together with her cautious studying of traits and understanding of primary designs, Hanna helps greater than 100 tailors from two villages in West Java and one village in Central Java to meet Buying Sneakers orders which might attain greater than 9,000 orders per thirty days.
At the moment primarily based in Jakarta, Hanna and her husband work with three native communities to provide her merchandise and improve the communities’ well-being.
To enroll as a vendor, please go to http://lzd.co/LazadaIDSellerSignUp.
Annie Chia, 44 years previous, Malaysia
In 2017, a portion of Pasar Perambang caught hearth, and half of Annie’s retailer, NLWK Florist, that was handed down from her dad and mom was affected, dropping virtually the whole lot together with their household’s livelihood. She rented a brief house for two years and upon suggestion from her pal, she determined to discover new methods of promoting by means of digital means through on-line market, finally touchdown on Lazada Malaysia.
It was a difficult part for her as she wasn’t aware of expertise. She needed to be taught from scratch issues she did not do earlier than, corresponding to taking footage, enhancing and importing them onto the digital platforms. Not solely did she analysis and be taught from on-line group teams, each time she got here throughout English phrases she was didn’t perceive, she would get her daughter to clarify to her as properly. Each night time, Annie will put within the effort and time to follow her photograph taking and enhancing expertise and it took her not less than a month earlier than she was assured of establishing her on-line retailer.
To enroll as a vendor, please go to http://lzd.co/LazadaMYSellerSignUp.
SOURCE Lazada Group
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