BOSTON–(BUSINESS WIRE)–Elastic Path, the main supplier of eCommerce software program for manufacturers driving digital differentiation with Composable Commerce, and Myplanet, a digital expertise company specializing in deploying true omnichannel commerce options, as we speak launched six new digital commerce options empowering direct-to-consumer (D2C) manufacturers with full management to ship distinctive, content-rich digital commerce experiences throughout net, cell, market, chat, social, and retail touchpoints with unparalleled simplicity and velocity.
These Pre-composed Solutions seamlessly mix the pliability of the headless, API, and microservices-powered commerce platform from Elastic Path; out-of-the-box integrations with Amplience (CMS), Algolia (Search), Dynamic Yield (Personalization), Segment (CDP), and Google Analytics (GA Enhanced eCommerce); and pre-built enterprise capabilities right into a unified, ready-to-deploy resolution obtainable within the Composable Commerce Hub.
The Composable Commerce Hub is an open change of enterprise options powered by an ecosystem of main digital commerce suppliers. This open change empowers manufacturers to unlock the complete advantages of the Composable Commerce motion by offering every little thing eCommerce groups have to shortly and simply compose, launch, and repeatedly optimize distinctive, revenue-driving digital commerce experiences.
With the intention to obtain development in more and more saturated shopper markets, D2C manufacturers are beneath extra strain than ever to distinguish themselves in opposition to alternate options. The highest eCommerce challenges that D2C manufacturers face as we speak embrace:
- Model Consistency: Making certain the model’s distinctive worth proposition is skilled persistently throughout all touchpoints
- International Growth: Increasing into new world markets, whereas offering localized flexibility and centralized management
- Multi-brand Id: Supporting the individuality of sub-brands whereas guaranteeing centralized management
- New Channels: Launching new revenue-generating touchpoints (i.e. market, cell, social, and many others.)
- Enhance Buyer Lifetime Worth: Creating participating expertise that promote model loyalty and revisit charge
In an try to beat these challenges and unlock new eCommerce income, many manufacturers are drawn to headless, API, and microservices-based digital commerce applied sciences, and the flexibility to assemble options primarily based on these fashionable applied sciences from a number of distributors to create a best-of-breed resolution. However the danger and complexity related to deciding on, integrating, deploying, working, and supporting options from a number of distributors is prohibitive for many organizations.
To eradicate this danger, many D2C companies find yourself with cookie-cutter commerce options that lack modular structure to simply design differentiated experiences. The top result’s an incapacity to maintain tempo with the altering wants of the enterprise, as customizations are complicated and costly. This dilemma is why Elastic Path spearheaded the Composable Commerce motion in 2020, a contemporary strategy by which eCommerce groups are empowered to “compose” options from a number of distributors, in response to the model’s actual enterprise necessities.
The six new Pre-Composed Options from Elastic Path and Myplanet can be utilized individually or collectively. They allow D2C branded producers to beat the highest eCommerce challenges and deal with what issues– creating distinctive, content-rich experiences that drive income development, relatively than coping with the complexity of sewing collectively options from a number of distributors. Advantages embrace:
- Launch quick with out-of-the-box integrations for Elastic Path (digital commerce), Amplience (CMS), Algolia (Search), Dynamic Yield (Personalization), Phase (CDP), and Google Analytics (GA Enhanced eCommerce), so manufacturers spend much less time fascinated by technical integrations and extra time creating stunning, brand-driven experiences.
- Customise quick with a user-friendly Design Studio that simplifies personalizing in response to model tips and artistic wants.
- Monetize any touchpoint throughout net, cell, chat, market, social, and retail.
“As a result of inherent complexity of sewing collectively headless, API, and microservices-based options right into a business-ready software, these applied sciences have solely been accessible to probably the most digitally mature organizations,” mentioned Tiffany Spizzo, Vice President, International Channel and Alliances at Elastic Path. “Lastly, any D2C model can leverage the advantages of a contemporary tech stack while not having to tackle any of the complexity beforehand related to these fashionable applied sciences.”
“We partnered with Elastic Path to construct these Pre-Composed Options with the wants of content-driven D2C manufacturers’ in thoughts,” mentioned Everett Zufelt, Vice President, Product at Myplanet. “Now manufacturers will have the ability to quickly ship distinctive, content-rich digital commerce experiences throughout any touchpoint with ease.”
About Elastic Path
Elastic Path is the corporate powering mission-critical digital commerce for the world’s main manufacturers, similar to Tesla, Intuit, Pella, Deckers Manufacturers, T-Cell, and over 250 different leading brands. As relentless innovators, Elastic Path pioneered the Headless Commerce house in 2011 and spearheaded Composable Commerce in 2020. Elastic Path offers industry-leading headless commerce options for digitally-driven manufacturers to quickly construct, deploy, and repeatedly optimize extremely differentiated commerce experiences. Elastic Path is a world firm with places of work in Boston, Newcastle, Studying, Toronto, and Vancouver. Be taught extra at http://www.elasticpath.com/.
Myplanet is a software program studio working with the world’s most influential organizations to catalyze change throughout enterprise silos. Bringing collectively knowledge, techniques pondering, and curiosity to construct subsequent technology experiences, Myplanet tackles mission-critical digital challenges for Fortune 500 corporations, surfacing key alternatives to interact and join with shoppers. Alongside deep capabilities in data-driven design, AI implementation, and personalization, Myplanet companions with best-of-breed know-how options to reshape the best way organizations use know-how and ship context-aware, multi-interface experiences that equip them to fulfill their enterprise targets. Be taught extra about Composable by MyplanetTM at: www.composable.com
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