CHICAGO–(BUSINESS WIRE)–BDO USA, LLP, one of many nation’s main accounting and advisory companies, in the present day introduced the addition of DemandGen Worldwide, Inc., a number one supplier of digital advertising technique and expertise companies. This mix will additional strengthen and increase the broad vary of companies and options inside BDO Digital, LLC, an advisory enterprise that helps center market and enterprise organizations harness innovation and seize the complete energy of expertise to drive development. The mix is topic to customary closing circumstances and is predicted to be accomplished on March 16.
Devoted to assembly the particular wants of the center market and enterprise purchasers as they navigate disruption, BDO Digital affords purchasers a holistic portfolio of expertise and transformation technique capabilities, tailor-made by {industry}.
“The unexpected challenges going through companies over the previous yr pushed leaders to rapidly prioritize digital transformation. The position of CMOs and different key advertising choice makers in figuring out merchandise, companies and processes that capitalize on these accelerated alternatives for development has by no means been extra necessary,” mentioned Jay Duke, nationwide managing companion for Advisory Companies at BDO USA. “The addition of DemandGen will improve BDO Digital’s advertising expertise and advisory capabilities so we will proceed to assist our purchasers evolve and to undertake new strategies and applied sciences for driving development. I need to formally welcome the award-winning group of execs at DemandGen to the BDO Digital group as we proceed to assist our purchasers obtain future-proof organizational resilience.”
Based in 2007, DemandGen delivers digital advertising consulting to the world’s largest and prime performing advertising groups, offering a collection of progressive digital transformation companies that drive development and income, and improve buyer engagement and loyalty. DemandGen’s gifted and passionate group delivers the instruments, information and hands-on assist to assist purchasers use advertising and gross sales expertise as an influence middle for fulfillment.
“Particularly now, all companies should be capable of digitally remodel – and quick. As we develop alongside our purchasers, combining with BDO Digital permits us to increase our scope of capabilities, sources and geographic attain, and collaborate with an skilled group of like-minded companions and professionals throughout all industries,” mentioned David Lewis, founder and CEO of DemandGen. “We take nice pleasure within the relationships we’ve constructed, and I sit up for collaborating on new alternatives for our purchasers and staff alike.”
Via shut collaborations with organizations equivalent to Adobe, Oracle, Salesforce and others, DemandGen affords a broad portfolio of selling automation, CRM and expertise companies, and has carried out greater than 600 engagements during the last 13 years. With this growth, DemandGen’s present options and relationships convey new alternatives to BDO Digital round advertising expertise and consulting for present and potential BDO purchasers.
“In accordance with BDO’s 2021 Center Market CFO Survey, digital transformation was a prime development technique for center market leaders, and can proceed to be a precedence in 2021,” mentioned Bob Knott, companion and nationwide co-leader of BDO Digital. “At BDO Digital, we’re proud to hitch along with DemandGen, a agency that not solely enhances our suite of companies, but in addition prioritizes purposeful innovation in serving to all purchasers navigate an more and more digital future.”
BDO Digital’s present resolution areas embrace digital technique, information analytics, change administration, IT outsourcing, governance, danger and compliance, cybersecurity, cloud assist, software improvement and extra.
BDO will preserve DemandGen’s main workplace at 18 Crow Canyon Court docket in San Ramon, CA.
About BDO Digital
A subsidiary of BDO USA, LLP, BDO Digital, LLC, supplies a holistic portfolio of expertise and transformation companies and options, tailor-made by {industry} and designed for the center market. The collaborative, cross-disciplinary group is comprised of greater than 400 professionals, together with digital strategists, programs integrators, information scientists, software program builders, change administration professionals and industry-specific advisors, who work collectively to resolve purchasers’ rapid digital wants and unearth new alternatives to drive aggressive benefit.
BDO Digital, LLC, a Delaware restricted legal responsibility firm, is a wholly-owned subsidiary of BDO USA, LLP. BDO USA, LLP, a Delaware restricted legal responsibility partnership, is the U.S. member of BDO Worldwide Restricted, a UK firm restricted by assure, and varieties a part of the worldwide BDO community of unbiased member companies.
About BDO USA
BDO is the model identify for BDO USA, LLP, a U.S. skilled companies agency offering assurance, tax, and advisory companies to a variety of publicly traded and privately held firms. For greater than 100 years, BDO has supplied high quality service by way of the lively involvement of expert and dedicated professionals. The agency serves purchasers by way of greater than 65 workplaces and over 740 unbiased alliance agency places nationwide. As an unbiased Member Agency of BDO Worldwide Restricted, BDO serves multi-national purchasers by way of a world community of greater than 91,000 individuals figuring out of over 1,600 workplaces throughout 167 international locations.
BDO USA, LLP, a Delaware restricted legal responsibility partnership, is the U.S. member of BDO Worldwide Restricted, a UK firm restricted by assure, and varieties a part of the worldwide BDO community of unbiased member companies. BDO is the model identify for the BDO community and for every of the BDO Member Corporations. For extra data please go to: www.bdo.com.
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