NEW YORK, March 02, 2021 (GLOBE NEWSWIRE) — Nuun and Firm, a frontrunner in hydration options for athletes and energetic lifestylists, has teamed with LiveArea, a world buyer expertise and commerce company, to revamp experiences within the in style model’s on-line retailer in a multi-phase mission to reinforce engagement among the many model’s rising on-line buyer base.
Nuun turned to LiveArea, a enterprise unit of PFSweb, Inc., (NASDAQ: PFSW), to reimagine its dwelling web page, product element pages, and different experiences throughout its international web site because the model appears to be like to broaden its give attention to digital applications. Final yr, Nuun recorded important progress in its digital channels and income year-over-year.
With Covid underlining the significance of digital gross sales, the model is realigning assets to assist on-line progress by way of enhanced buyer engagement on the internet, together with strengthening buyer retention by way of loyalty program initiatives.
Along with launching a reimagined dwelling web page this quarter, Nuun is working with LiveArea to:
- Refine navigation paths to simplify on-line entry to merchandise as the corporate expands its product line in new instructions
- Simplify entry to subscription applications
- Ship larger autonomy to advertising groups enabling a quick response to market alternatives with new, extra customized initiatives
“With the expansion in our digital channel, we’re investing in enhancements to construct on that success and enhance the client journey in our on-line channel,” stated Ingrid Milman Cordy, Head of Digital and eCommerce at Nuun. “We teamed with LiveArea final yr to drive larger buyer retention and the collaboration was so profitable we turned once more to LiveArea’s confirmed experience in creating participating buyer experiences.”
Final yr, LiveArea and Yotpo, an eCommerce advertising platform supplier, teamed to assist the model construct and launch a buyer loyalty program. Milman Cordy stated Nuun has tripled buyer lifetime worth with practically 70% of members making a number of purchases since becoming a member of and virtually 13% of members referred by way of different customers are driving gross sales. The tiered loyalty program rewards purchases with factors and encourages referrals, social media activation, and extra. Nuun targets wellness-focused prospects and prospects who purchase immediately from the model’s on-line retailer – simply one in every of many channels, which embrace bodily shops and digital marketplaces.
“This engagement demonstrates the significance of an agile and modern strategy to efficiency advertising,” stated Jim Butler, Government Vice President and Common Supervisor of LiveArea. “We’re serving to Nuun drive even larger success of their digital and direct-to-consumer channels and we’re proud to be deepening our relationship with this dynamic model.”
LiveArea is an award-winning international buyer expertise and commerce company. We carry the complete potential of digital enterprise to life, serving to manufacturers create significant and lasting buyer connections. Fusing creativity, technique, and know-how, our services embrace NXT Intelligence™, product innovation, related commerce, service design, efficiency advertising, and orchestrated providers. We carry collectively world-class commerce know-how, constructing and launching modern services and products powered by data-driven insights to raise buyer relationships – on-line and in-store. We ship B2B, B2C, and D2C options to purchasers in well being and sweetness, trend and attire, luxurious, shopper packaged items, retail shops, healthcare, and automotive. For extra data, go to www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a world commerce providers firm that manages the net buyer purchasing expertise on behalf of main branded producers and retailers. Throughout two enterprise items – LiveArea for data-driven advertising and omnichannel expertise design by way of know-how choice, platform implementation and orchestrated providers, and PFS for order success, contact middle, cost processing/fraud administration, and order administration providers – they supply options to a broad vary of Fortune 500® corporations and family model names reminiscent of Procter & Gamble, L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the USA Mint, and lots of extra. PFSweb allows these manufacturers to supply a extra handy and brand-centric on-line purchasing expertise by way of each conventional and on-line enterprise channels. The corporate is headquartered in Allen, TX with further areas across the globe. For extra data, go to www.pfsweb.com.
Sean Mansouri, CFA
Gateway Investor Relations