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Cardlytics is planning to amass cash-back platform Dosh for $275 million. The deal, a mix of money and inventory, was introduced on Monday, which can also be when Cardlytics launched its This autumn earnings outcomes. Cardlytics IPOed again in 2018, effectively earlier than advert tech began frothing. Though income for the quarter was down 3.2% year-over-year to $69.3 million, Cardlytics exceeded its prior steering and the inventory popped. Dosh additionally had one thing to do with that. Cardlytics’ expertise, which features a native advert platform that lives inside a financial institution’s digital channels, may be very complementary with what Dosh has to supply. Cardlytics counts massive, conventional banks amongst its companions, corresponding to JPMorgan Chase, Financial institution of America and PNC, whereas Dosh has relationships and integrations with “neo banks” (aka, internet-only banks with out bodily branches). Shoppers who use the Dosh app earn a refund after they store, eat out or ebook motels. Granted, the pandemic put a chill on a lot of that exercise, however progress is on the horizon as vaccine pictures make their manner into extra arms. Read on.
Walmart, one of many prime nationwide advertisers, is searching for a brand new company to deal with its greater than $600 million US promoting enterprise – and that might be an enormous blow to WPP, Business Insider reports. WPP has had Walmart’s enterprise for the previous 4 years, however Walmart confirmed to BI that the corporate is evaluating WPP because the holding firm’s present contract involves an finish. This might be Walmart’s first company shakeup since shifting its media enterprise to Haworth Advertising and marketing + Media, of which WPP owns 49%. Is there a bee in Walmart’s bonnet? It might need one thing to do with Walmart’s personal promoting ambitions. Walmart has been avidly constructing an advert gross sales platform and not too long ago struck a cope with The Commerce Desk to assist bolster its homegrown programmatic capabilities. Based on one supply, Walmart not too long ago began gathering intel on Haworth’s efficiency and contacting WPP rival businesses for information. A proper pitch course of, nevertheless, has not but begun.
Spotify is about to explode Apple’s spot. According to eMarketer’s estimates, Spotify’s US podcast listenership is about to overhaul Apple Podcasts for the primary time. This 12 months, 28.2 million individuals will hearken to Spotify at the least as soon as month-to-month, whereas 28 million individuals will hearken to a present on Apple Podcasts. Guess Spotify’s investments in podcasting are beginning to repay. [Related in AdExchanger: “Spotify Is Launching An Audience Network For Audio Ads.”] Apple Podcasts has been dropping listener share ever since eMarketer first began monitoring it in 2018. At the moment, Apple Podcasts represented 34% of podcast listening, which eMarketer expects will fall to 23.8% this 12 months. And right here’s one thing else that’ll occur this 12 months: podcast promoting will surpass $1 billion for the primary time, to hit round $1.28 billion, a 41% year-over-year improve. That’s nonetheless tiny in contrast with general digital promoting – and even radio promoting – however hey, simply contemplate it small however mighty. Podcast promoting will characterize 24% of digital audio advert spend in 2021.
However Wait, There’s Extra!
McDonald’s is contemplating a partial sale of Dynamic Yield, the digital startup it purchased in 2019, to attempt to enhance gross sales at drive-thrus and digital kiosks. Apparently, Dynamic Yield isn’t contributing to gross sales as a lot as McD’s had hoped. [WSJ]
Google says publishers don’t need collective bargaining because it begins information partnership talks within the US. USA At the moment disagrees. [Digiday]
Omnicom and Comscore have signed an prolonged settlement through which the latter will present privacy-safe ecommerce and viewers behavioral knowledge to Omni, the advertising working system that helps Omnicom’s world community of businesses. [MediaPost]
Sensible cities startup Intersection is working with StreetMetrics to attach bus media – as in media on buses – to ROI metrics. [release]
The China Promoting Affiliation and the Reliable Accountability Group have banded collectively to launch new requirements in an effort to struggle prison exercise and promote model security for digital promoting in China. [release]
Alphonso rebrands as LG Advertisements to launch a unified measurement platform for linked TV media and measurement. [release]
Amazon vet Ryan Mayward has joined Instacart as VP of advert gross sales. [blog post]
Information administration platform Reltio has employed Gordon Brooks as its new CFO. [release]
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