CARRBORO, N.C., Feb. 24, 2021 /PRNewswire/ — Fleet Toes in the present day introduced important progress and success in 2020, with its 182 domestically owned and operated places serving practically 1.2 million prospects amid the pandemic. Different annual achievements included the opening of 5 new places, the incorporation of dynamic stress mapping expertise to its in-store outfitting course of, the addition of three charitable companions underneath the model’s nationwide charitable arm, Do the Run Factor™, the growth of its distribution middle, the triple-digit progress of its e-commerce web site, and the bolstering of its Retailer Assist Group to foster continued progress.
“As I look again on 2020, I am in awe of what Fleet Toes was capable of accomplish,” stated Joey Pointer, CEO and president of Fleet Toes. “Early on within the pandemic, the state of retail was fragile and fragmented with totally different native ordinances. Fortunately, we had the infrastructure and extra importantly, nimble and decided franchise homeowners and staff at each degree inside our shops and Retailer Assist Group, in place to assist us rapidly adapt our operations and proceed to serve our prospects. It was a complete group effort that embodies our core worth of “Run Collectively” in instances each good and difficult.”
Further highlights and particulars of the model’s 2020 progress and success follows within the beneath sections.
A significant focus of Fleet Toes’s customer support innovation included launching appointment scheduling and queue administration software program, an particularly well timed improvement that allowed shops to stick to native ordinances and social distancing pointers whereas persevering with to serve prospects all through the pandemic. Moreover, the corporate created and launched digital fittings inside 48 hours of an virtually full shutdown of systemwide in-store retail operations.
Fleet Toes additionally elevated its in-store outfitting expertise, match id®, by introducing dynamic stress mapping to its current 3D foot scanning expertise. The mixing, at present accessible in 100 shops, launched in September and permits Fleet Toes to supply individualized footwear options from biometric knowledge captured in-store.
From a retail operations personnel standpoint, the corporate promoted Matt Werder to Senior Director of Retail Operations overseeing company-owned and franchise shops, Alex Tallman to Senior Supervisor of Retail Expertise main training, the Management Growth Program coaching, and overseeing the model’s Retail Expertise Managers, and Amy Rihel to Retail Coach to help retail expertise initiatives.
Fleet Toes’s digital enterprise grew 200% in 2020, buoyed by shifting shopper procuring tendencies in addition to key infrastructure updates. The digital group launched a brand new order administration system and checkout expertise on FleetFeet.com, permitting for extra seamless deliveries of on-line purchases fulfilled from native Fleet Toes shops.
“The e-commerce flywheel created explosive on-line demand and progress final 12 months,” Pointer stated. “Along with the enhancements we made to our order administration system, we drove income by way of elevated advertising and marketing efforts fueled by e mail and key digital promoting, and leveraged unique content material and an aggressive website positioning technique to drive model consciousness, in-store visits, and buyer engagement.”
To help the continued progress and alternative with the web buyer expertise, Fleet Toes promoted Ruth Wright to Senior Supervisor of E mail Advertising, Evan Matsumoto to website positioning Strategist, Zach Schneider to Success Operations Supervisor, and employed Sarah Moxham as Digital Copywriter.
Provide Chain Infrastructure
Fleet Toes considerably invested in enhancing its provide chain infrastructure over the previous 12 months, together with transferring from a 7,500-square-foot distribution middle to a brand new 24,000-square-foot facility, and increasing from 15 to 23 full-time staff. Moreover, the corporate carried out a centralized shopping for and distribution system for footwear.
Fleet Toes promoted Jon Davis to Senior Director of Operations overseeing the continued growth of the distribution middle and e-commerce partnerships, Catherine Moloznik to Senior Director of Merchandising overseeing merchandising technique and supporting retail operations and distribution, and Justin Garr to Senior Supervisor of Amazon and IT infrastructure overseeing achievement course of performance.
Fleet Toes opened 5 shops in 2020, bringing the whole retailer depend to 182 throughout 37 states and the District of Columbia. This 12 months, Fleet Toes has already opened one new retailer in Gaithersburg, Md., with extra franchise places slated to open in Madison, Ala., New Albany, Ohio and Carnes Crossroads, S.C., by June 30. Further retailer openings are at present underway.
“We’re planning for continued progress by way of the growth of our retail footprint with new and current franchisees in addition to exploring alternatives in new markets,” Pointer stated.
To help retailer and market growth, Fleet Toes promoted John Moloznik to Director of Enterprise Growth overseeing retailer progress and laying the framework for the following 100 shops underneath the Fleet Toes model, and Carson Sasser to Controller persevering with to develop and implement monetary processes and procedures to help the power and stability of the corporate.
Do the Run Factor™
As part of its community-based social duty efforts, Fleet Toes strengthened its nationwide charitable arm, Do the Run Factor™, in addition to noticed its shops proceed to help native charities throughout the nation. Within the early days of the pandemic, Fleet Toes donated 20,000 pairs of socks to hospital staff in partnership with Feetures. The corporate additionally launched three new partnerships with Black Ladies RUN!, Civil Rights Race Sequence and Latinos Run, donating a collective $25,000 to their organizations. Moreover, Fleet Toes raised $44,000 for Ladies on the Run by way of a digital run on World Operating Day, in addition to made a $9,000 donation to the NAACP Authorized Protection and Academic Fund, Inc.
“The nationwide efforts mirror what continues to occur in our shops day in and time out, and that’s grassroots help and partnerships with native charities and organizations that strengthen communities throughout the nation,” stated Pointer.
Variety, Fairness and Inclusion (DEI)
Fleet Toes prioritized a clear and targeted strategy in tackling the underrepresentation of the Black neighborhood inside its system, from prospects to staff to franchise homeowners. Outlined on its DEI web page on FleetFeet.com, Fleet Toes has prioritized two key pillars—individuals and partnership—and listed its 2021 commitments and accountability in making progress in each areas.
Moreover, Fleet Toes fashioned an inner Variety Activity Pressure to assist drive success and accountability of all DEI initiatives; grew to become a founding member of the Operating Business Variety Coalition, a newly fashioned coalition of working manufacturers, working retailers, and runners representing Black, Indigenous and folks of shade (BIPOC) who’re working collectively to extend variety inside the working business; and joined the CEO Motion for Variety & Inclusion™, the most important CEO-driven enterprise dedication to advance variety and inclusion within the office.
Management & Trying Forward
Over the previous six months, Fleet Toes’s management group noticed the promotion of Ellen Donahue to Vice President of Advertising, and extra lately, the hiring of two new executives.
Erika Braun, Senior Director of Human Assets, brings greater than 20 years of human assets expertise to Fleet Toes. She oversees the event of Fleet Toes’s recruitment technique and can handle payroll, advantages and compensation, amongst different obligations.
Tiffany Lee, Director of Advertising, helps develop and execute Fleet Toes’s general model technique and nationwide shopper efforts, and oversees a group of retail, social and digital entrepreneurs with a objective to drive buyer acquisition, retention and loyalty.
With Fleet Toes’s upcoming forty fifth anniversary this 12 months, Pointer says the management additions and 2020 accomplishments stick with it the unique mission set forth and impressed by the model’s co-founders, Sally Edwards and Elizabeth Jansen.
“At its core, Fleet Toes was and continues to be about offering a welcoming place for the area people to search out the inspiration, gear, and help they wanted to attain their objectives,” stated Pointer. “Sally and Elizabeth had been each strong-willed leaders who labored relentlessly to ship what prospects wanted, even with headwinds in opposition to them. I am extra assured now than ever that with our present homeowners, retailer staff, and Retailer Assist Group members, we are going to proceed that spirit in 2021 and hold the client’s wants on the core of all we do.”
About Fleet Toes
Based in 1976, Fleet Toes is the most important franchisor of domestically owned and operated working shops with 182 places in 37 states and a nationwide headquarters in Carrboro, N.C. Dedicated to providing customized outfitting, strong working packages and rewards, neighborhood help and outreach, and 24 / 7 model entry at fleetfeet.com, every Fleet Toes location serves runners based mostly on the assumption that RUNNING CHANGES EVERYTHING™. Keep impressed, motivated, and related @fleetfeet.
SOURCE Fleet Toes
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