The deal, phrases of which weren’t disclosed, was made final month and confirmed by Selz in a weblog publish. US media reported the acquisition on Tuesday.
Selz’s operations may assist Amazon to fend off challenges from the fast-growing Canadian-based agency Shopify, which presents an identical service to retailers.
Martin Rushe, founder and chief government of Selz, mentioned within the weblog that the corporate had “signed an settlement to be acquired by Amazon and are trying ahead to working with them as we proceed to construct easy-to-use instruments for entrepreneurs.”
Contacted by AFP, Amazon confirmed the acquisition however declined to touch upon any future plans for the platform.
The deal comes with Amazon below heightened scrutiny from antitrust enforcers all over the world for its rising role in on-line purchasing.
The corporate has argued that it doesn’t play a dominant position in general retail gross sales regardless of its massive share of on-line gross sales within the US and different markets.