Reprise Appoints Vincent Spruyt as Chief AI Officer and Sets Agency to Become a Leader in the AI Revolution

NEW YORK–(BUSINESS WIRE)–Immediately Reprise, IPG’s world efficiency advertising company, introduced the appointment of Vincent Spruyt as International Chief AI Officer, efficient instantly. Spruyt will lead the newly fashioned Synthetic Intelligence (AI) group in addition to the company’s established group of Analytics specialists.

Below Spruyt’s management Reprise will develop new instruments and approaches that harness the ability of the most recent AI methods to assist shoppers optimize their media budgets, streamline their buyer expertise and orchestrate the content material they develop for patrons alongside the client journey. The group additionally will develop new AI options for Reprise Commerce, the corporate’s devoted eCommerce group.

“The advertising trade is poised for an AI revolution like what now we have witnessed in different sectors akin to monetary providers, healthcare and mobility,” stated Dimitri Maex, International CEO, Reprise. “We’re thrilled to deliver Vincent onboard as a visionary chief who will help place Reprise and our company community on the forefront of this variation.”

Spruyt commented: “What attracted me to Reprise is its real deal with making a optimistic impression, which is evidenced by the groundbreaking Media Responsibility Index work it leads for Mediabrands. I’m captivated with human-centric AI, which is underpinned by the identical ideology – construct clever programs that repeatedly be taught from human enter and guard basic rights like equality, equity and privateness. In my new position I’m excited for the chance to drive innovation and differentiation, in addition to optimize, automate and enhance present processes on a world scale.”

Spruyt is a recipient of the distinguished MIT Know-how Evaluation “35 Innovators Below 35” award. He was awarded this honor in 2017 for his work with AI startup Sentiance, the place he served as Chief Innovation Officer previous to becoming a member of Reprise. He earned a PhD in Laptop Imaginative and prescient and Machine Studying from the College of Ghent, Belgium, in addition to holds a Grasp of Science in Engineering (electronics/ICT) and a bachelor’s diploma in electronics/ICT and utilized informatics. Spruyt is also ceaselessly a visitor professor on the IDLab AI analysis middle, which was co-founded by worldwide analysis and growth group, IMEC, and the College of Antwerp, Belgium.

Spruyt will probably be based mostly within the company’s Brussels workplace and report back to the International CEO in New York.

Along with the brand new AI group, Reprise continues to evolve its holistic choices round expertise, media and content material, and is targeted on attracting high expertise from inside and past the promoting and advertising industries to help progress in key markets.

ABOUT REPRISE:

Reprise is among the world’s largest efficiency advertising networks, with over 3,000 specialists throughout 68 workplaces in 48 markets. We provide a whole suite customer-centric efficiency advertising providers together with, however not restricted to, Technique, web optimization, Paid Search, Social, eCommerce and Inventive. A part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York. To be taught extra about how we are able to empower your corporation, please go to www.reprisedigital.com now.