CALGARY, AB and BRAMPTON, ON, Feb. 23, 2021 /CNW/ – The previous 12 months has highlighted the importance and significance of the humanities in our communities and in our lives. Greater than ever, the necessity to hook up with others, particularly during times of lockdown and excessive isolation, have revealed how important inventive expression is for our emotional and psychological well being and for our shared humanity.
Given these distinctive challenges, at this time, Arts Commons is keen to announce its new relationship with Canon, a frontrunner in digital imaging options. The collaboration will discover the intersection of arts and expertise in a COVID-19 world by leveraging Canon’s cinema gear at Arts Commons, to create new, modern methods for efficiency arts to be skilled and loved – each just about and in-real-life, as restrictions start to ease.
Since March 2020, as arts organizations and cultural centres closed, artists have needed to discover new methods of making and sharing their work. Though digital content material consumption is at an all-time excessive, the power of artists to totally re-create the sensation and expertise of a stay efficiency is proscribed. Each artists and artwork organizations have been compelled to rethink what it means to make, carry out, and current artwork.
That is why in January 2021, the design and set up of a brand new Canon multi-camera cinema manufacturing set-up started at Calgary’s Jack Singer Live performance Corridor, the 2000-seat live performance corridor throughout the Arts Commons complicated and residential to the Calgary Philharmonic Orchestra. The brand new gear contains 10 cinema-quality cameras, six of which shall be completely mounted on robotic heads, with the remaining 4 remaining unattached for optimum flexibility. The framework additionally contains 10 various size zoom lenses together with two Canon CINE-SERVO 50-1000mm T5.0-8.9 ultra-telephoto 4K lenses which, along with the excessive dynamic vary of the 4K Canon EOS C300 Mark III cameras, will permit for stay broadcasting and picture high quality for viewers at house like no different. And that is just the start.
As introduced not too long ago, Arts Commons, in partnership with The Metropolis of Calgary and the Calgary Municipal Land Company, has kicked off the design section of the Arts Commons Transformation (ACT) project. The ACT enlargement and modernization mission will make Calgary house to the world’s first performing arts centre to be designed since COVID-19, requiring a reimagining of how buildings, arts venues, and cultural experiences are designed. Conceptual digital camera programs that have been proven on the 2021 Consumer Electronics Show (CES) resembling Activate My Line of Sight (AMLOS) Camera System and different upcoming applied sciences, might assist Arts Commons push the boundaries of inventive and storytelling energy and create distinctive, highly effective experiences for audiences within the close to future.
“This collaboration additional positions Calgary as a metropolis that’s on the forefront of innovation and creativity,” says Alex Sarian, President and CEO of Arts Commons. “The COVID-19 pandemic has made it apparent that the humanities and tech sectors have solely simply begun to discover their relationship to 1 one other. Between Canon’s mission to redefine how expertise is used to seize life and Arts Commons’ imaginative and prescient for the way forward for Calgary’s inventive sector, this relationship is poised to develop into a global mannequin for what arts centres of the 21st Century can develop into.”
“Canon Canada has been part of the Calgary group for a few years and we’re excited to be collaborating with Arts Commons on this mission. We’re captivated with serving to creators and artists inform their story. We’re excited to discover new methods for Canadians to have the ability to expertise efficiency artwork like by no means earlier than,” says Justin Lam, Senior Vice-President and Normal Supervisor of the Imaging Applied sciences & Communications Group, Canon Canada.
“Calgarians are creators, storytellers, and innovators. As a group, we’re fixing a number of the world’s best challenges via expertise,” says Mary Moran, CEO of Calgary Financial Growth. “The intersection of arts and expertise, particularly in a post-COVID world, is the place we’re going to discover the wealthy experiences that our group is asking for, in addition to help the financial diversification that we’ll depend on for our future. With our financial restoration already underway, this collaboration between Canon and Arts Commons is each thrilling for our arts sector and a step in the best course for our metropolis.”
For extra data on Arts Commons, please go to: artscommons.ca
About Arts Commons
Inbuilt 1985, Arts Commons is the third largest artwork centre in Canada and a key contributor to the social, financial, cultural, and mental life and well-being of Calgarians and guests. As stewards of a creative ecosystem, Arts Commons helps, elevates, and showcases the work of six resident firms who name Arts Commons house, together with Alberta Theatre Tasks, Arts Commons Presents, Calgary Philharmonic Orchestra, Downstage, One Yellow Rabbit, and Theatre Calgary. Roughly 200 group teams additionally make use of the 560,000 sq. foot Arts Commons complicated yearly. In response to the expansion of our metropolis over the previous 35 years, the Arts Commons Transformation (ACT) mission will present artists, arts organizations, and audiences a world-class house the place arts will be created, shared, and supported in modern methods.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a completely owned subsidiary of Canon U.S.A. Inc., is a number one supplier of client and business-to-business digital imaging options. Innovation and cutting-edge expertise have been important components in Canon’s success. Canon Canada Inc. is dedicated to the best degree of buyer satisfaction and loyalty, offering 100 per cent Canadian-based service and help for the entire merchandise it distributes. Canon Canada Inc. is devoted to its Kyosei philosophy of social and environmental accountability. For extra data, please go to canon.ca or comply with the corporate on Fb, Twitter or Instagram utilizing @CanonCanada.
SOURCE Canon Canada Inc.
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