Have you ever met … Natalie?
Partly two of our Meet the Crew collection, we carry you the author accountable for our personal content material right here at Coast and the wordsmith behind a few of our purchasers’ most profitable content material advertising and marketing campaigns – our Digital Copywriter of three years, Natalie Charles. Whether or not it’s time so that you can improve your search engine marketing, create content material to your electronic mail marketing campaign or web site, or craft highly effective copy that converts, Natalie is right here to kind the phrases.
How did you get into copywriting?
I’ve all the time loved studying and writing and, sooner or later in my early teenagers, I made a decision that I’d like to in the future make a dwelling out of my appreciation for the written phrase.
Initially, I needed to put in writing movies and it was whereas I used to be at Uni finding out for a level in Screenwriting that I first began working as a part-time freelance copywriter. Throughout that point, I actually bought into writing persuasive promotional materials created for the only real goal of inciting a selected response. As soon as I’d confronted as much as the truth that I wasn’t going to stroll out of Uni and straight right into a Hollywood screenwriter’s workplace, I turned my consideration to buying a extra sensible position.
I selected to work for a digital advertising and marketing company as a result of I imagine that, though print advertising and marketing completely nonetheless has its place, it’s clear that we are actually undeniably slap bang in the midst of the digital age and we’re not wanting again!
Do you discover there are misconceptions about what your position is?
I discover that one of the widespread misconceptions about copywriting is that “it’s straightforward and anybody can do it.” It’s not and so they can’t. Efficient copywriting requires no less than a primary understanding of selling, psychology and human behaviour. Having a very good command of spelling, grammar, and the English language usually can be important.
One other false impression I’ve observed is the assumption that copywriters promote the options of a given services or products. Quite the opposite, the previous adage “options inform, advantages promote” is rather more correct and related. A great copywriter doesn’t promote the state-of-the-art mattress, they promote the most effective night time’s sleep you’ve ever had.
What’s your favorite form of challenge to work on?
I’m unsure if I’d name it my ‘favorite’ per se, however I actually get pleasure from search engine marketing writing. I like that it’s all about creating content material that appeals to the audience however that’s additionally suitably optimised for serps. For me, that’s what being a digital copywriter is all about – hanging a stability between writing as an artwork kind and writing as a science.
The rest you need to share?
What I might say to anybody who’s thinking about a career as a copywriter is to contemplate working for a advertising and marketing company. For me, the variability in work as an agency-side copywriter is what retains the position fascinating. It’s very uncommon that any two days are the identical for me and I actually love having the flexibleness and freedom to put in writing in numerous types for various codecs.
Additionally, copywriting is nice for individuals who like to study. In the event you’re fortunate sufficient to work with a wide range of purchasers and types throughout a broad spectrum of industries and sectors, then copywriting entails fixed analysis and studying, which I feel is good!
You may try a few of Natalie’s articles here.
Having a Copywriter like Natalie who will get as captivated with getting it proper for your small business as you do, is the distinction between a very good digital presence and a terrific one.
When you’ve got any questions or wish to know extra about how Coast Digital’s copywriters might help your small business, give us a name on 0845 450 2086.