NEW YORK, Jan. 21, 2021 /PRNewswire/ — Emerald Holding, Inc. (“Emerald”) right this moment introduced that legendary ski, snowboard and winter out of doors gear producer, K2 Sports activities, has deployed Emerald’s Elastic Suite, a next-generation B2B ecommerce and digital merchandising resolution. The rollout of Elastic Suite signifies of a serious improve to K2 Sports activities’ wholesale ecommerce capabilities whose retailers can now nearly entry K2’s a number of product strains through the most recent digital merchandising know-how leading to a extra strategic, streamlined and sustainable wholesale buying course of.
“Elastic Suite is paving the best way to shortly changing into generally known as the usual B2B ecommerce resolution amongst manufacturers and retailers; the addition of K2 Sports activities is indicative of this rising pattern,” mentioned Josh Reddin, EVP of Elastic Suite. “To attach our industry-leading digital wholesale merchandising know-how with such an iconic and historic model as K2 is a chance we tremendously admire. Our whole group is very energized to be engaged on their behalf.”
By deploying Elastic Suite, all of K2 Sports activities’ product classes and features of skis, snowboards, helmets and attire are actually featured on a single platform that includes an intuitive digital interface that permits wholesale patrons to strategically browse, kind, customise and full orders. Customized digital catalogs additionally contribute to a more economical and environmentally pleasant B2B gross sales course of and aligns with the sustainability values shared by each K2 and Emerald.
“For the advantage of our retailers, we have been anticipating an improve to our B2B gross sales course of to greatest serve our manufacturers for a while now and checked out many potential know-how suppliers to help us,” mentioned Russell Giamarino, K2 Sports activities, IT Director. “We selected Elastic Suite as a result of it is each probably the most favored resolution within the market, in addition to aligned with our aim of strengthening K2’s model worth with our retail companions during to our shoppers.”
The rollout offers each K2’s B2B gross sales group and its giant community of sports activities retailers full entry to Elastic Suite’s full providing of digital merchandising and digital gross sales instruments. The brand new know-how platform helps all K2 branded alpine merchandise. Areas coated by the deployment embody K2 Sports activities markets in all of North America, america and Canada.
About Emerald
Emerald is a frontrunner in constructing dynamic, market-driven business-to-business platforms that combine dwell occasions with a broad array of {industry} insights, digital instruments, and data-focused options to create uniquely wealthy experiences. As true companions, we at Emerald try to construct our clients’ companies by creating alternatives that encourage, amaze, and ship breakthrough outcomes. With over 140 occasions every year, our groups are creators and connectors who’re totally immersed within the industries we serve and dedicated to supporting the communities by which we function.
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SOURCE Elastic Suite
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