HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for almost a 12 months. The sharp fall on the street site visitors has been affecting core procuring districts in every single place. As well as, underneath the “Anti-epidemic Fund”, the Innovation and Expertise Fee (ITC) launched the ” Distance Enterprise (D-Biz) Programme subsidy. Rising variety of giant and medium-sized enterprises have turned to the net market, organising web sites and opening on-line outlets, in an effort to open up on-line gross sales channels to get better a few of their companies through the epidemic.
As many firms will not be acquainted with web site know-how, web site optimization and search engine optimization promotion are sometimes ignored. The truth is, search engine optimization is among the highest ROI of many on-line advertising and marketing channels and it’s worthy of a long-term funding.
HKGSEO has carried out search engine optimization for greater than 500 enterprises, with the search engine optimization course of bringing appreciable site visitors and gross sales to the businesses. Leveraging on their years of expertise, they now present free web site evaluation (value HK$2,000) for all content material varieties. Listed here are some web site evaluation initiatives HKGSEO has engaged in:
CMS Net Content material Administration System
We advocate utilizing the preferred CMS out there to construct a web site. Properly-known CMS similar to WordPress, Wix, Shopline, and Shopify will make it simpler to handle internet content material and make the web site simpler to crawl and index by search engines like google and yahoo.
HKGSEO therefore cautions in opposition to internet design firms that use their very own CMS. Typically talking, these web sites will not be search engine optimization pleasant. For instance, they may have undesirable attributes similar to duplicate web page titles, dynamic URLs, or class pages that can’t replace new content material, and many others. These attributes are disadvantageous to implementing search engine optimization plans, which finally results in the redesigning of all the web site, leading to a a lot increased price.
SSL Web site Safety Certificates
In case your web site doesn’t have an SSL certificates (HTTPS) put in, it will likely be marked as an insecure web site by the browser, which can adversely have an effect on the credibility and conversion fee. SSL must be put in instantly to guard buyer info, particularly for e-commerce web sites. There are some free SSLs out there available on the market, similar to Let’s Encrypt, with paid premium certificates suggestion by on-line outlets.
Cell Model of The Web site
The most recent private pc and Web penetration survey printed by the Census and Statistics Division reveals that greater than 5.97 million folks in Hong Kong have cell phones, and 99.7% of the customers entry the Web on smartphones, increased than these linked to computer systems or different units. Apart from, Google has launched the Cell-First Indexing cell model of content material precedence indexing. In case your web site doesn’t have a cell model, the rating will probably be poor and numerous site visitors will probably be misplaced.
Web site Loading Pace
In line with analysis, greater than 68% of viewers will depart a web site when it takes greater than 3 seconds to open. The primary cause for the sluggish loading is using shared internet hosting or non-local internet hosting. Switching to native internet hosting, SSD or CDN can successfully enhance the loading pace.
Web site Content material
Is the web site content material of top of the range? Does it reply the questions of potential customers? To construct up the content material, some company web sites have piled up key phrases, and a few have printed weblog articles repeatedly. Nonetheless the content material of the articles is usually plagiarized from information media. Plagiarism makes search engines like google and yahoo acknowledge the general web site high quality as low, which can in flip have an effect on the rating.
Web sites and on-line outlets are platforms that promote companies. An optimized web site will reward twice the outcomes with half the trouble of each on-line and offline advertising and marketing campaigns mixed.
Please log onto www.hkgseo.com, fill within the web site, e mail and speak to quantity, and our community promotion consultants will reply inside one working day and prepare a free search engine optimization evaluation and session.
HKGSEO focuses on web site search engine optimization companies. It’s based and operated by former Google workers. The corporate relies in Hong Kong and has branches in Shenzhen, Singapore and Australia. It’s dedicated to offering reasonably priced, one-stop digital advertising and marketing options for small and medium-sized enterprises. Digital advertising and marketing options embrace: search engine optimization, SEM, social media promotion and internet design, and many others.
Web site (Chinese language)：www.hkgseo.com
Web site (English)：www.hkgdigital.com
E mail：[email protected]