HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for almost a yr. The sharp fall on the street site visitors has been affecting core procuring districts all over the place. As well as, beneath the “Anti-epidemic Fund”, the Innovation and Expertise Fee (ITC) launched the ” Distance Enterprise (D-Biz) Programme subsidy. Growing variety of giant and medium-sized enterprises have turned to the net market, establishing web sites and opening on-line outlets, in an effort to open up on-line gross sales channels to get well a few of their companies through the epidemic.
As many corporations will not be conversant in web site expertise, web site optimization and search engine optimisation promotion are sometimes ignored. In truth, search engine optimisation is likely one of the highest ROI of many on-line advertising and marketing channels and it’s worthy of a long-term funding.
HKGSEO has carried out search engine optimisation for greater than 500 enterprises, with the search engine optimisation course of bringing appreciable site visitors and gross sales to the businesses. Leveraging on their years of expertise, they now present free web site evaluation (value HK$2,000) for all content material sorts. Listed here are some web site evaluation initiatives HKGSEO has engaged in:
CMS Net Content material Administration System
We suggest utilizing the most well-liked CMS available in the market to construct a web site. Properly-known CMS comparable to WordPress, Wix, Shopline, and Shopify will make it simpler to handle internet content material and make the web site simpler to crawl and index by serps.
HKGSEO therefore cautions towards internet design corporations that use their very own CMS. Usually talking, these web sites will not be search engine optimisation pleasant. For instance, they could have undesirable attributes comparable to duplicate web page titles, dynamic URLs, or class pages that can’t replace new content material, and so forth. These attributes are disadvantageous to implementing search engine optimisation plans, which finally results in the redesigning of the whole web site, leading to a a lot larger price.
SSL Web site Safety Certificates
In case your web site doesn’t have an SSL certificates (HTTPS) put in, will probably be marked as an insecure web site by the browser, which is able to adversely have an effect on the credibility and conversion price. SSL must be put in instantly to guard buyer data, particularly for e-commerce web sites. There are some free SSLs out there available on the market, comparable to Let’s Encrypt, with paid premium certificates advice by on-line outlets.
Cellular Model of The Web site
The newest private pc and Web penetration survey revealed by the Census and Statistics Division exhibits that greater than 5.97 million individuals in Hong Kong have cellphones, and 99.7% of the customers entry the Web on smartphones, larger than these linked to computer systems or different gadgets. Apart from, Google has launched the Cellular-First Indexing cellular model of content material precedence indexing. In case your web site doesn’t have a cellular model, the rating will probably be poor and plenty of site visitors will probably be misplaced.
Web site Loading Pace
In line with analysis, greater than 68% of viewers will go away a web site when it takes greater than 3 seconds to open. The principle cause for the sluggish loading is using shared internet hosting or non-local internet hosting. Switching to native internet hosting, SSD or CDN can successfully enhance the loading velocity.
Web site Content material
Is the web site content material of top of the range? Does it reply the questions of potential shoppers? To construct up the content material, some company web sites have piled up key phrases, and a few have revealed weblog articles often. Nonetheless the content material of the articles is typically plagiarized from information media. Plagiarism makes serps acknowledge the general web site high quality as low, which is able to in flip have an effect on the rating.
Web sites and on-line outlets are platforms that promote companies. An optimized web site will reward twice the outcomes with half the hassle of each on-line and offline advertising and marketing campaigns mixed.
Please log onto www.hkgseo.com, fill within the web site, e-mail and speak to quantity, and our community promotion consultants will reply inside one working day and organize a free search engine optimisation evaluation and session.
HKGSEO focuses on web site search engine optimisation companies. It’s based and operated by former Google workers. The corporate relies in Hong Kong and has branches in Shenzhen, Singapore and Australia. It’s dedicated to offering reasonably priced, one-stop digital advertising and marketing options for small and medium-sized enterprises. Digital advertising and marketing options embrace: search engine optimisation, SEM, social media promotion and internet design, and so forth.
Web site (Chinese language)：www.hkgseo.com
Web site (English)：www.hkgdigital.com
Electronic mail：[email protected]