HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for practically a yr. The sharp fall on the street site visitors has been affecting core procuring districts in every single place. As well as, beneath the “Anti-epidemic Fund”, the Innovation and Know-how Fee (ITC) launched the ” Distance Enterprise (D-Biz) Programme subsidy. Growing variety of massive and medium-sized enterprises have turned to the web market, organising web sites and opening on-line outlets, in an effort to open up on-line gross sales channels to get better a few of their companies through the epidemic.
As many firms are usually not accustomed to web site know-how, web site optimization and web optimization promotion are sometimes ignored. The truth is, web optimization is without doubt one of the highest ROI of many on-line advertising channels and it’s worthy of a long-term funding.
HKGSEO has carried out web optimization for greater than 500 enterprises, with the web optimization course of bringing appreciable site visitors and gross sales to the businesses. Leveraging on their years of expertise, they now present free web site evaluation (price HK$2,000) for all content material varieties. Listed here are some web site evaluation initiatives HKGSEO has engaged in:
CMS Internet Content material Administration System
We advocate utilizing the preferred CMS available in the market to construct an internet site. Properly-known CMS similar to WordPress, Wix, Shopline, and Shopify will make it simpler to handle net content material and make the web site simpler to crawl and index by search engines like google.
HKGSEO therefore cautions towards net design firms that use their very own CMS. Typically talking, these web sites are usually not web optimization pleasant. For instance, they may have undesirable attributes similar to duplicate web page titles, dynamic URLs, or class pages that can’t replace new content material, and so forth. These attributes are disadvantageous to implementing web optimization plans, which in the end results in the redesigning of the complete web site, leading to a a lot larger price.
SSL Web site Safety Certificates
In case your web site doesn’t have an SSL certificates (HTTPS) put in, will probably be marked as an insecure web site by the browser, which can adversely have an effect on the credibility and conversion charge. SSL must be put in instantly to guard buyer data, particularly for e-commerce web sites. There are some free SSLs obtainable available on the market, similar to Let’s Encrypt, with paid premium certificates suggestion by on-line outlets.
Cell Model of The Web site
The newest private pc and Web penetration survey revealed by the Census and Statistics Division exhibits that greater than 5.97 million individuals in Hong Kong have cell phones, and 99.7% of the customers entry the Web on smartphones, larger than these linked to computer systems or different gadgets. In addition to, Google has launched the Cell-First Indexing cell model of content material precedence indexing. In case your web site doesn’t have a cell model, the rating will likely be poor and quite a lot of site visitors will likely be misplaced.
Web site Loading Velocity
In keeping with analysis, greater than 68% of viewers will depart an internet site when it takes greater than 3 seconds to open. The primary purpose for the gradual loading is using shared internet hosting or non-local internet hosting. Switching to native internet hosting, SSD or CDN can successfully enhance the loading velocity.
Web site Content material
Is the web site content material of top quality? Does it reply the questions of potential customers? To construct up the content material, some company web sites have piled up key phrases, and a few have revealed weblog articles commonly. Nevertheless the content material of the articles is typically plagiarized from information media. Plagiarism makes search engines like google acknowledge the general web site high quality as low, which can in flip have an effect on the rating.
Web sites and on-line outlets are platforms that promote companies. An optimized web site will reward twice the outcomes with half the trouble of each on-line and offline advertising campaigns mixed.
Please log onto www.hkgseo.com, fill within the web site, electronic mail and make contact with quantity, and our community promotion specialists will reply inside one working day and prepare a free web optimization evaluation and session.
HKGSEO focuses on web site web optimization providers. It’s based and operated by former Google workers. The corporate relies in Hong Kong and has branches in Shenzhen, Singapore and Australia. It’s dedicated to offering reasonably priced, one-stop digital advertising options for small and medium-sized enterprises. Digital advertising options embrace: web optimization, SEM, social media promotion and net design, and so forth.
Web site (Chinese language)：www.hkgseo.com
Web site (English)：www.hkgdigital.com
Electronic mail：[email protected]