MANILA — The AirAsia Group on Thursday introduced the growth of its e-commerce platform, AirAsia Store, into the Philippines.
In a digital presser, Group chief government officer Tony Fernandes mentioned he doesn’t intend to compete with e-commerce giants Shopee and Lazada, because the AirAsia Store is targeted on magnificence, well being and wellness, and style merchandise, in addition to unique merchandise.
To this point, there are two native retail teams within the store –AirAsia Philippines and Regent Asia.
Airasia.com head of Ancillary Industrial Rose Lam mentioned the Philippines is the primary nation of growth for the AirAsia Store platform after Malaysia.
“The Philippines has a much bigger market potential. Metro Manila alone has 12 million inhabitants, in comparison with Kuala Lumpur’s inhabitants of about 7 million,” she mentioned.
The Group envisions the AirAsia Store to be an “Asean journey and retail buying platform that redefines obligation free merchandise,” she added.
Prospects could select in-flight supply, decide up on the airport, or have the merchandise delivered to their doorsteps.
Lam mentioned they’re providing limitless free supply inside Metro Manila, with no minimal buy.
She additionally bared plans for the Group to launch the AirAsia Store in Thailand and Indonesia within the first and second quarter of 2021.
“We are actually onboarding totally different retailers. We welcome any distributor or retailers who want to open their doorways for us,” she mentioned.
Chan added the AirAsia Store in Malaysia the place the Group is headquartered has 60 retailers.
— to www.pna.gov.ph