ASICS, an acronym for the Latin phrase Anima Sana In Corpore Sano or a Sound Thoughts in a Sound Physique, has at all times believed within the optimistic affect of sport on the thoughts. ASICS’ founder, Kihachiro Onitsuka, noticed that sport had the power to carry hope and elevate spirits all through Japan within the Forties. In the present day, ASICS’ founding philosophy is probably extra related than ever earlier than, which is why the corporate is returning to its roots and placing Sound Mind, Sound Body™ on the core of its enterprise.
Shifting Minds By means of Analysis and Innovation
In 2021, ASICS will undertake a landmark analysis mission into the optimistic affect of sport on psychological wellbeing. The analysis mission will use cutting-edge biometric expertise to seize the true affect of sport on the minds of hundreds of individuals around the globe.
Forward of the analysis mission’s full roll-out, ASICS has additionally performed an preliminary feasibility research involving a gaggle of elite athletes – together with British Olympic runner and European Triathlon Champion Beth Potter – and on a regular basis athletes as a foundation for comparability.
Shifting Minds Measured
Overseen by Dr. Brendon Stubbs, a number one train and psychological well being researcher based mostly at King’s Faculty London, the research measured a collection of mind pathways recognized to affect the emotional and cognitive components of psychological wellbeing. It discovered that after a brief quantity of bodily exercise, the on a regular basis athletes skilled an general emotional uplift, together with as much as a 29% enchancment of their skill to deal with stress and as much as an 18% enhance of their leisure ranges. Additionally they reported a big drop in adverse feelings like frustration and have been as much as 28% much less susceptible to creating rash choices and react negatively to challenges or disruption.
Relating to the mind pathways related to cognitive efficiency, the on a regular basis athletes once more demonstrated a big uplift after a quick quantity of sport. This included as much as a 26% enhance in mind processing pace, as much as a 21% enchancment in reminiscence and as a lot as a 58% discount of their ranges of cognitive stress, a number of the signs of that are anxiousness, forgetfulness and disorganization.
Curiously, each the emotional and cognitive uplifts have been larger among the many on a regular basis athletes than among the many elite athletes.
Following this preliminary feasibility research, ASICS is constant to conduct the experiment with each on a regular basis and elite athletes. The findings of this analysis mission might be used to develop future improvements that unlock the psychological advantages of sport and train for athletes of all ranges.
Transfer with the Solar at Dawn to Unfold Positivity
Beginning as we speak, ASICS is coming along with its athletes – together with Sara Corridor, Deena Kastor and Taliyah Brooks – to situation an open invitation to folks around the globe to hitch their mission and uplift the world. Utilizing dawn as an emblem of hope, ASICS is encouraging folks in every single place to kick begin the New 12 months by shifting at dawn to unfold positivity and lift consciousness. Beginning as we speak, lots of of ASICS athletes, ambassadors and staff will transfer at dawn. To get entangled:
- Rise up, get out and transfer at dawn by going for a run, stroll, or collaborating in any sport or exercise
- Take your dawn selfie and add to Instagram, Fb or Twitter with #SoundMindSoundBody and @ASICS (Instagram and Fb) or @ASICSAmericas (Twitter)
- Participate within the Transfer with the Solar at Dawn Problem utilizing the ASICS Runkeeper™ app
- Nominate as much as three others to do the identical and proceed spreading the phrase
Dr. Stubbs says: “It’s inconceivable to overstate simply how important the affect sport and train have on our thoughts. It is completely very important that folks commonly transfer their physique to expertise these all-important cognitive and emotional advantages for themselves. By no means has there been a extra essential time to turn into energetic and expertise the psychological well being advantages sport and motion carry.”
“We all know the COVID-19 pandemic has put much more stress on the wellbeing of tens of millions of individuals,” mentioned Yasuhito Hirota, President & Chief Working Officer of ASICS. “We additionally know and consider that sport and motion can elevate spirits and assist folks really feel higher. For us, 2021 is about unlocking the distinctive energy of sport to uplift our minds. That begins with encouraging folks in every single place to maneuver with us at Dawn and can proceed all year long as we exhibit our commitments to our founding Sound Thoughts, Sound Physique™ philosophy.”
For extra info or to participate, go to ASICS.com and comply with @ASICS (Instagram and Fb) or @ASICSAmericas (Twitter).
ABOUT THE RESEARCH
ASICS is endeavor a stay experiment to advance its understanding of sport’s affect on the thoughts. Developed in collaboration with neuroinformatic firm EMOTIV, and main train and psychological well being researcher Dr Brendon Stubbs, the experiment employs Advance EEG expertise to chart the distinction in a person’s cognitive and emotional reactions pre- and post- train throughout six main metrics – curiosity, pleasure, frustration, leisure, cognitive stress and focus.
On completion of the experiment, a person’s neurobiological information is interpreted via validated machine studying algorithms to supply a abstract report and collection of thoughts map visuals, detailing in an goal manner the optimistic affect of train on their cognitive and emotional mind pathway responses.
Going down between December 1, 2020 and January 7, 2021, the experiment has been performed on an preliminary analysis group of seven folks. This group contains three elite athletes and a management group of 4 non-elite athletes.
— to www.prnewswire.com