The target of the marketing campaign was to teach South Africans on how they’ll keep away from falling sufferer to monetary scams and cybercrime, by highlighting the significance of confidentiality.
The digital marketing campaign included a sequence of video content material created to evoke a way of discomfort round sharing private objects (similar to a toothbrush or underwear), in addition to a enjoyable sport of ‘would you quite’ for Sabric’s viewers that ran on Instagram tales, Fb in-stream video and AdColony playing cards. All content material items guided the viewers to an interactive microsite the place they may additional their information of cybercrime and study what sort of scams they’re more likely to encounter and how one can keep away from them.
Our groups labored exceptionally exhausting to create a extremely partaking social media marketing campaign from technique by way of to aesthetic, and we’re grateful to have had the work recognised by the Loeries.
Thanks to the staff:
Inventive Company: So Interactive
Digital Director: Darren Mansour
Account Supervisor: Michelle Marder
Inventive Director: Letitia Lerm
Artwork Director: Nicole Ellis
Manufacturing: Neo Legodi
Copywriter: Tamlyn Wilson
Manufacturing Firm: Run Leap Fly Creations
Administrators: Lourens Smit & Tristan Coetzee
Producer: Devin Armstrong
Editor: Lourens Smit
DOP: Chuanne Blofield
Hair: Lyn Kennedy
Make-up: Tamaryn Pretorius
Grip: Henry Blignaut
Styling: Melissa Maxted-Henderson
Animation: Matchfire Movement
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