Final spring, I got here throughout an outdated Buffalo Information ruler in a field of long-forgotten memorabilia. My guess is that it’s from circa 1980.
Written on it’s a jaw-dropping proclamation: “8 out of 10 Buffalonians learn The Information day by day.” In July, we commissioned an unbiased scientiﬁc survey of adults within the Buffalo space, to be taught extra about our present viewers. I questioned how the brand new survey’s outcomes would evaluate to the quantity on that outdated ruler, which was a reﬂection of a bygone period. How would our viewers dimension be affected by the emergence of latest applied sciences – the disruptors that many have used to declare newspapers’ impending irrelevance?
The outcomes are in, and the ﬁndings are eerily acquainted. Every week, The Information now reaches 8 out of 10 Buffalo adults.
The ﬁndings had been amusing, however not stunning. They conﬁrm what I’ve constantly seen in additional than 25 years of working in newspapers: We attain an viewers that’s unmatched by some other medium. Our journalism is important, and it at all times has been. The digital revolution has solely enhanced our capacity to inform tales and attain readers.
The Information’ central function on this neighborhood is a testomony to the inspiration constructed by the Butler household, who based this newspaper 140 years in the past this month. This information group’s continued dominance is a testomony to all our workers who’ve dedicated themselves to excellence via the a long time – from the newsroom to the manufacturing plant, from gross sales executives to our circulation workforce, and numerous others all through the corporate.
— to buffalonews.com