NEW YORK–(BUSINESS WIRE)–In the present day The Estée Lauder Firms (NYSE:EL) introduced that after practically 20 years with the corporate, Dennis McEniry, President of ELC’s On-line division, will retire on the finish of this calendar 12 months. He can be succeeded by Gibu Thomas, who will assume the function of President, ELC On-line, efficient November 16, 2020. Gibu will report on to Fabrizio Freda, President and Chief Govt Officer. Dennis will work carefully with Gibu by means of the tip of the 12 months to help a clean and profitable transition.
“Dennis has been a really modern and visionary digital chief,” mentioned Fabrizio Freda. “Because the inaugural President of ELC On-line, he has overseen the formation and unimaginable enlargement of this division. Due to him and his group, ELC On-line stays very important to our sturdy and sustainable development, and is a number one, brand-building platform that allows us to ship high-quality merchandise and experiences to hundreds of thousands of shoppers worldwide. Omnichannel and On-line are extra vital and quickly-evolving than ever earlier than, and we’re poised for continued success in these areas due to Dennis’ work. His constructive power, dynamic management type and distinctive potential to marry the artwork and science of on-line will definitely be missed.”
“I’m thrilled to welcome Gibu to The Estée Lauder Firms as the brand new President of ELC On-line,” continued Mr. Freda. “He’s a extremely proficient and revered digital skilled with a confirmed file of success in e-commerce, expertise infrastructure, digital media, cellular and omnichannel. All through his exemplary profession, which incorporates main digital enterprises to scale at giant world companies in addition to in depth entrepreneurial expertise in Silicon Valley startups, he has pushed significant, transformative development for world manufacturers with pace and agility. His deep understanding of shopper habits, and skill to anticipate traits and construct dynamic digital experiences, make him ideally suited to this function.”
Please discover additional details about Dennis’ tenure and Gibu’s appointment beneath.
Dennis McEniry to Retire as President, ELC On-line
Dennis joined ELC as Vice President, Know-how, in 2001, when its e-commerce platform – began in 1996 by William P. Lauder – was nonetheless in its early days. In 2003, Dennis was named the inaugural President of ELC On-line, giving him oversight of a brand new and extremely complicated brand-building channel that may shortly change into very important to the corporate’s sturdy, sustainable development. Due to Dennis’ great experience and management, ELC On-line has expanded from simply 4 U.S.-based web sites to a world, extremely diversified presence in additional than 50 nations, 350 model.com websites, 80 model boutiques on platforms comparable to Tmall, and 1,700 retailer.com doorways. Previous to the widespread introduction of smartphones, Dennis and his group had been early adopters in leveraging and deploying cellular expertise globally. In the present day, ELC has main world platforms in e-commerce and m-commerce, each of which allow the corporate to ship high-quality merchandise and Excessive-Contact digital luxurious experiences to hundreds of thousands of shoppers throughout manufacturers and areas.
Amongst Dennis’ many accomplishments has been the institution and continued development of ELC On-line, which represented 22 p.c of the corporate’s internet gross sales in fiscal 2020. This success is largely because of Dennis’ eager potential to distinguish ELC’s status manufacturers’ services and products inside the on-line house by means of modern Excessive-Contact luxurious shopper experiences that leverage best-in-class, constantly up to date creativity and expertise.
As a world chief who’s deeply attuned to regional traits and shifts in expertise and shopper habits, Dennis’ foresight and development mindset have been important in fueling the corporate’s geographic on-line enlargement. In the present day, ELC is a prime magnificence firm on Tmall, the world’s largest on-line luxurious mall, and a vital element of ELC’s technique to proceed to win share with the Asia/Pacific shopper.
Dennis has been particularly instrumental in main omnichannel partnerships throughout the group, facilitating seamless retailing throughout channels that thoughtfully blurs the traces between On-line and in-store. Because the On-line enterprise surged globally in fiscal 2020 in the course of the COVID-19 pandemic, Dennis and his group performed an important function in accelerating investments throughout ELC’s model websites, serving to the corporate attain extra shoppers and driving elevated conversion charges. Notably, the corporate’s subtle On-line success capabilities, which Dennis developed and oversaw, had been completely positioned to satisfy this elevated demand. In consequence, the On-line channel achieved 100% development in the course of the fourth quarter of fiscal 2020.
An lively and galvanizing chief, Dennis’ team-building potential has been integral to the success of ELC On-line. He has constructed a various and actually distinctive group of world digital consultants, encouraging them to suppose and act like a tech firm inside a magnificence firm. An enthusiastic supporter of Inclusion and Range, Dennis and his group have lengthy supported girls in tech, and partnered with a number of famend organizations on this space, together with Ladies Who Code, a non-profit designed to shut the gender hole within the tech business.
“It has been a pleasure to companion carefully with Dennis through the years,” mentioned William P. Lauder, Govt Chairman, The Estée Lauder Firms. “When On-line was nonetheless a brand new and comparatively unfamiliar channel to many, Dennis helped to make sure that the corporate was an early adopter of the e-commerce market. Since then, he and his group have accomplished a terrific job of all the time evolving ELC On-line forward of digital and expertise traits. Along with being a well-respected and strategic chief, Dennis can be a really fantastic colleague and good friend, and I want him all the most effective in his well-deserved retirement.”
“I’m deeply happy with all that my group and I’ve achieved,” mentioned Dennis McEniry. “Whereas the worldwide digital and expertise panorama has advanced considerably, ELC On-line has all the time superior forward of the curve, efficiently anticipating traits and capturing the most important, most promising alternatives for sustainable development. On the identical time, we’ve stayed true to our core mission of offering shoppers with high-quality luxurious merchandise and experiences on-line, reaching hundreds of thousands across the globe. Whereas the choice to retire is in fact bittersweet, I do know that the unimaginable ELC On-line group – with Gibu’s deep experience and pure management skills on the helm – is poised to proceed to drive great development.”
Gibu Thomas Appointed President, ELC On-line
Gibu will assume the function of President, ELC On-line, the place he can be chargeable for the corporate’s On-line enterprise globally, main e-commerce and omnichannel platforms, and can leverage his forward-thinking, strategic method to digital channels to proceed to speed up development and attain for ELC’s manufacturers. Moreover, he’ll companion carefully with International Model Presidents and different government leaders throughout the group to drive a extremely interconnected omnichannel technique that helps ELC’s Excessive-Contact shopper expertise and leverages each touchpoint to construct model fairness and drive shopper engagement and loyalty. Gibu can even work carefully with Jane Lauder in her new function as Govt Vice President, Enterprise Advertising and marketing and Chief Knowledge Officer, to additional combine the corporate’s analytic capabilities and turbocharge breakthrough, brand-building digital innovation by means of compelling information and insights.
Gibu joins the corporate from PepsiCo, Inc., the place he served as Senior Vice President and International Head of E-Commerce for the previous 5 years. Throughout his tenure, he was chargeable for the holistic strategic route and execution of PepsiCo’s world e-commerce enterprise, which he oversaw and grew from the bottom up. As a transformational agent of change inside the group, Gibu applied a multi-phase omnichannel technique, accelerating the expansion of PepsiCo’s legacy manufacturers by means of efficiency advertising and marketing, information science and multi-platform analytic capabilities. He led a world group of greater than 300 digital professionals who had been embedded all through the enterprise, and notably, opened PepsiCo’s first devoted e-commerce headquarters in New York Metropolis, in addition to a digital hub in Silicon Valley.
Previous to his time at PepsiCo, Gibu served as Senior Vice President, Cellular and Digital at Walmart Inc., the place he oversaw all cellular initiatives throughout shops and on-line, in addition to digital media applications, together with content material companies, owned gadgets and partnership, and had direct P&L accountability for VUDU, a film streaming service owned by Walmart on the time. On this world function, Gibu considerably grew Walmart’s m-commerce revenues, launched modern omnichannel digital capabilities comparable to Scan and Go and Disc-to-Digital, and considerably scaled VUDU when it comes to customers and income run charge. He joined Walmart in 2010 as Senior Vice President, Technique, International eCommerce, the place he led technique for the newly-formed International Walmart eCommerce group, created the blueprint and led the preliminary execution for constructing Walmart Labs, the expertise unit chargeable for innovating the omnichannel purchasing expertise. Throughout Gibu’s tenure, Walmart was constantly ranked a best-in-class cellular/digital retailer.
Within the early-to-mid 2000s, Gibu was a serial entrepreneur in Silicon Valley, serving to to construct a number of modern startups, together with Bluelark Methods, which created and launched Blazer, the award-winning internet browser on PalmOS gadgets, and was acquired by Handspring in 2001. He later served as co-founder and CEO of SugarSync, a leading-peer-to-peer cloud storage and cellular synchronization platform that was ultimately acquired in 2015. With a Grasp of Enterprise Administration diploma from Stanford College and a Bachelor’s diploma in Pc Science from College of Kerala in India, Gibu possesses each a eager enterprise sense in addition to deep-seeded technical acumen.
“I’m thrilled to be becoming a member of The Estée Lauder Firms,” mentioned Gibu Thomas. “Dennis has accomplished a really unimaginable job of main ELC On-line, and of growing a uniquely proficient and dynamic group. It’s an honor to step into this management function, and I’m desperate to proceed to construct on the success and development of this quickly-evolving space of the enterprise. I’m additionally wanting ahead to partnering with Fabrizio and all the Govt Management Workforce to contribute to the general success and continued development of ELC.”
About The Estée Lauder Firms Inc.
The Estée Lauder Companies Inc. is among the world’s main producers and entrepreneurs of high quality skincare, make-up, perfume and hair care merchandise. The corporate’s merchandise are offered in roughly 150 nations and territories beneath model names together with: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Sequence, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Confronted and Dr. Jart+.
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