Harvard-Incubated Startup Introduces an AI-Powered Model Safety Platform
MarqVision, an AI-based SaaS firm, not too long ago launched its model safety platform that helps manufacturers effortlessly detect and take away counterfeits on online marketplaces. With this launch, the corporate takes a serious step in direction of fulfilling its mission of modernizing corporations’ battle in opposition to on-line frauds and thereby rendering the eCommerce provide chain extra clear.
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MarqVision permits manufacturers to routinely detect and take away infringing listings from international on-line marketplaces deeply infiltrated by counterfeiters, corresponding to Amazon, eBay, and Taobao. MarqVision’s deep-learning-based picture recognition mannequin scans by way of tens of millions of product listings and finds listings with photographs containing merchandise that look just like the reputable model’s merchandise. Its machine learning mannequin then detects infringements amongst these listings based mostly on info corresponding to worth, product description and buyer evaluations. Lastly, MarqVision’s bot-powered reporting system routinely recordsdata take-down requests for these listings that the reputable model proprietor confirms as infringements.
With MarqVision, manufacturers can effectively defend their gross sales and repute from IP infringers. First, it permits manufacturers to regain gross sales income which have been hijacked by counterfeit and knockoff sellers. It additionally helps manufacturers defend their repute from destructive evaluations and restore prospects’ belief. And due to MarqVision’s AI-powered automation know-how, manufacturers can take pleasure in these advantages with considerably better effectivity. The normal anti-counterfeiting resolution includes IP specialists’ manually trying to find infringements and doing the paperwork required to take away them. With MarqVision, nevertheless, manufacturers can save a substantial quantity of money and time by automating the repetitive chores concerned in detecting and reporting counterfeits.
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“The counterfeit market is presently a $1.7 trillion trade, which makes it the biggest legal trade on the planet,” mentioned MarqVision CEO and co-founder Mark Lee. “We’ve pioneered a technology-driven solution to remedy this major problem utilizing synthetic intelligence. Our beta shoppers have skilled a 30-fold effectivity improve of their anti-counterfeiting efforts.”
MarqVision launched into its battle in opposition to on-line frauds by first specializing in the client fraud downside. However after realizing the gravity and extensiveness of the vendor fraud downside, the startup switched gears to tackle the problem of modernizing the best way manufacturers have fought counterfeit sellers.
Detecting and eradicating counterfeits from ecommerce is only a begin for MarqVision. “Though taking down infringing listings has its personal deserves, the danger of infringement doesn’t fully disappear till the counterfeiter behind these listings are tracked down and compelled to face authorized penalties,” mentioned Lee. “Our engineers are constructing a mapping know-how that matches knowledge factors from completely different ecommerce platforms with a purpose to join sellers to the infringer behind, reveal the infringer’s id, and permit manufacturers to take authorized motion in opposition to the infringer. We plan on equipping the present product with this subtle know-how quickly in order that we will cease the distribution of counterfeits on the supply.”
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— to aithority.com